The BriefYourMarket.com blog

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EA Masters 2018: official BYM interview

ea-video

In an exclusive interview from this year’s EA Masters, Lucia France asks our Chief Commercial Officer – Richard Combellack – some vital questions on how BriefYourMarket.com makes a difference for agents.

From saving time with automation, to ensuring your customers are for life and not just one-off transactions, check it out to hear what they have to say...

Continue reading

Behind the scenes with our IT Support team

it-support-2

Behind BriefYourMarket.com, we have a dedicated team of marketing and technology professionals, and so in our latest ‘meet the team’ edition, we’d like to introduce you to our IT Support Analyst, Sam Harding.

Having started over a year and a half ago as an apprentice, Sam has quickly progressed within the business, achieving recognition for his hard work as our Star of the Month, and here’s what he has to say about his time at BYM…

Continue reading

"Without a doubt, Digi-Val is one of the best returns on investment we use..."

bradleys-blo_20181113-114346_1

With over thirty branches and a wide array of industry awards and achievements to boast of, Bradleys Estate Agents have built a strong reputation for great customer service in the West Country.

In 2018, Bradleys have been focusing on increasing their marketing reach and capabilities, so we wanted to find out how BriefYourMarket.com are helping them to achieve those goals in an interview with their Marketing Manager, Kai Logan.

Continue reading

12 days of Christmas marketing

christmas-12-steps

Half of Brits would rather spend the Christmas period staying in a hotel than with their relatives, as many struggle to squeeze into spare rooms, let alone fit around the dining room table.

So, with that in mind, are you doing enough to attract more business this coming December, or are you missing out on a golden opportunity that could see you through to the new year?

Continue reading

Our Professional Video Production Service...

videos-with-bym

2018 has seen a video marketing revolution, with 63% of businesses now using video content as one of their primary methods for promotion, and the prediction that by 2021, 82% of all internet traffic will be generated by visual media.

As many businesses have neither the means nor the time to invest in this medium, we are now introducing our Professional Video Production Service, which – headed up by our Resident Videographer – aims to help you broaden your marketing reach and increase your potential.

Continue reading

Will we see you there?

20181101-123033

Following the success of last month’s EA Masters, preparations are now well underway for the industry’s next key dates, with our BriefYourMarket.com team set to attend conferences hosted by Relocation Agent Network and The Negotiator, as well as co-hosting an exclusive Allstars training session.

To find out more about these not-to-be-missed events – and to hear how you could be in with a chance to win a 12-month fully-managed marketing service – read our blog…

Continue reading

Brits and their cavalier attitude towards insurance…

cavalier-customers

Your customers don’t fit into an either-or category when it comes to buying insurance or not. There are those who see the value in having the right policy and there are those who straight-out don’t, but there’s a third category that’s often overlooked, the underinsured.

A growing number of Brits, it’s been reported by Insurance Business Magazine, have taken out insurance policies without knowing – or caring – whether they’re fully covered or whether they’re ruining their own chances of making a successful claim.

Continue reading

Communicate effectively with your customers like Julian Wadden...

JULIAN-TESTIMONIAL

Having first opened their doors in 2007, Julian Wadden Estate Agents have come a long way over the last decade, and now, as a five-branch agency, they have received recognition at this year's prestigious EA Masters.

In an interview with our team, Julian Wadden's Digital Brand Manager – Alexandra Bamford – opened up about their company's experience using BriefYourMarket.com as their marketing provider, and here's what she had to say...

Continue reading

Technology’s changed the game, are you staying ahead?

challenge---tech

Around twenty years ago, web-based advancements revolutionised the property industry, increasing your reach as much as your workload, your responsibilities and your customers’ expectations.

In 2018, technology has once again spun the sector on its head, and here’s our view on what the fallout is for agents.

Continue reading

The autumn hibernation effect in leisure

leisure-momentum-autumn

As the days grow shorter and the nights darker, six in ten Brits would rather curl up in front of the TV than hit the gym, with one in five cutting down on exercise altogether.

Autumn may bring to mind connotations of warm, cosy evenings spent at home, but for gym and fitness operators, this ‘hibernation’ attitude amongst consumers can lead to a significant drop in attendance and membership rates.

Continue reading

Seasons, holidays and special occasions: how to get involved with topical marketing

halloween-2018

Year-on-year, Halloween spending has increased in the UK, with the latest figures from Mintel predicting that Brits will fork out a whopping £419 million this October – a 5% increase from 2017.

Whilst it’s true that the retail sector will benefit most from this boost, as consumers shop for costumes, candy and decorations, business owners need to be aware of the lucrative opportunities that this holiday presents.

Continue reading

Key takeaways from this year's EA Masters with Richard Combellack...

ea-masters-2018

Back from this year’s EA Masters, our Chief Commercial Officer – Richard Combellack – shares his key takeaways from the industry’s greatest business innovators and leaders.

Continue reading

What's your strategy for winning more business?

hosp-think-ahead

When looking for the perfect venue for their Christmas celebrations, 75% of guests specifically seek out Christmas offers and menus, with 50% revealing that they would leave a website if they couldn’t find one.

Whilst it might be the last thing on your mind right now, many Brits (56%) have already started to organise their personal and work festivities, so what are you doing to stay ahead of your competitors this autumn and coming winter?

Continue reading

What does the future hold for brokers?

ins-relevance

After announcing their plan to expand into insurance, Amazon created a ripple effect amongst fellow aggregators earlier this year, causing shares to drop for UK price comparison sites by as much as 10%.

So, with the likes of Moneysupermarket.com, GoCompare, and Confused.com affected by this latest industry development, what could it mean for traditional brokers?

Continue reading

Our BYM team, dedicated to your success

bym-team

In the first half of 2018, our BYM team made over 11,636 calls to customers, answered 4,561 support tickets and supported our system users as they collectively sent 113,992,329 emails.

So, if you've ever wondered what it takes to be a member of the BriefYourMarket.com team, then check out our Q&A with Chloe, Ellie, Emily, Tyrone and Ryan...

Continue reading

Helping your customers overcome their barriers to exercise

Debunk---leisure

With 90% of the nation confessing to using excuses to avoid working out, it’s clear that keeping your members on track is no easy feat. In fact, one in ten Brits won’t have used their gym membership for a whole year, with 21% going less than three times.

As a gym operator, it’s essential that you understand the consumer mindset of today’s fitness fanatics and fad followers, including what motivates and demotivates them.

Continue reading

Meeting and exceeding consumer expectations for agents

Keeping your sellers happy

Due to frustrations with the selling process, 43% of homeowners will change their estate agent at least once, and of those who don’t switch, 24% would use a different agent in the future.

When one of your properties isn’t doing as well as the customer had expected, it’s important that you have measures in place to keep them happy, and here are our suggestions on what they might be…

Continue reading

How to manage your "no show" guests...

How to manage your "no show" guests...

By promising free cancellations, OTAs are encouraging consumers to be fickle with their booking commitments, with one in five reservations falling through.

Cancellations are – to some extent – an unavoidable certainty, but when those “no shows” are causing your hospitality business to lose revenue with an empty room or two, what can you do to combat the problem?

Continue reading

Building brand trust and credibility...

Building brand trust and credibility...

In today’s competitive marketplace, consumers are bombarded with choice, so it makes sense that 71% of the population make their purchasing decisions based on brand familiarity.

Yet despite the need for a clear business identity, many companies fail to successfully communicate their brand values to their employees, let alone to their customers – and the insurance sector is no different.

Continue reading

Our Digital Design's top tips for your email marketing

Our Digital Design's top tips for your email marketing

With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

Continue reading

The BriefYourMarket.com blog

This is some blog description about this site

EA Masters 2018: official BYM interview

ea-video

In an exclusive interview from this year’s EA Masters, Lucia France asks our Chief Commercial Officer – Richard Combellack – some vital questions on how BriefYourMarket.com makes a difference for agents.

From saving time with automation, to ensuring your customers are for life and not just one-off transactions, check it out to hear what they have to say...

Continue reading

Behind the scenes with our IT Support team

it-support-2

Behind BriefYourMarket.com, we have a dedicated team of marketing and technology professionals, and so in our latest ‘meet the team’ edition, we’d like to introduce you to our IT Support Analyst, Sam Harding.

Having started over a year and a half ago as an apprentice, Sam has quickly progressed within the business, achieving recognition for his hard work as our Star of the Month, and here’s what he has to say about his time at BYM…

Continue reading

"Without a doubt, Digi-Val is one of the best returns on investment we use..."

bradleys-blo_20181113-114346_1

With over thirty branches and a wide array of industry awards and achievements to boast of, Bradleys Estate Agents have built a strong reputation for great customer service in the West Country.

In 2018, Bradleys have been focusing on increasing their marketing reach and capabilities, so we wanted to find out how BriefYourMarket.com are helping them to achieve those goals in an interview with their Marketing Manager, Kai Logan.

Continue reading

12 days of Christmas marketing

christmas-12-steps

Half of Brits would rather spend the Christmas period staying in a hotel than with their relatives, as many struggle to squeeze into spare rooms, let alone fit around the dining room table.

So, with that in mind, are you doing enough to attract more business this coming December, or are you missing out on a golden opportunity that could see you through to the new year?

Continue reading

Our Professional Video Production Service...

videos-with-bym

2018 has seen a video marketing revolution, with 63% of businesses now using video content as one of their primary methods for promotion, and the prediction that by 2021, 82% of all internet traffic will be generated by visual media.

As many businesses have neither the means nor the time to invest in this medium, we are now introducing our Professional Video Production Service, which – headed up by our Resident Videographer – aims to help you broaden your marketing reach and increase your potential.

Continue reading

Will we see you there?

20181101-123033

Following the success of last month’s EA Masters, preparations are now well underway for the industry’s next key dates, with our BriefYourMarket.com team set to attend conferences hosted by Relocation Agent Network and The Negotiator, as well as co-hosting an exclusive Allstars training session.

To find out more about these not-to-be-missed events – and to hear how you could be in with a chance to win a 12-month fully-managed marketing service – read our blog…

Continue reading

Brits and their cavalier attitude towards insurance…

cavalier-customers

Your customers don’t fit into an either-or category when it comes to buying insurance or not. There are those who see the value in having the right policy and there are those who straight-out don’t, but there’s a third category that’s often overlooked, the underinsured.

A growing number of Brits, it’s been reported by Insurance Business Magazine, have taken out insurance policies without knowing – or caring – whether they’re fully covered or whether they’re ruining their own chances of making a successful claim.

Continue reading

Communicate effectively with your customers like Julian Wadden...

JULIAN-TESTIMONIAL

Having first opened their doors in 2007, Julian Wadden Estate Agents have come a long way over the last decade, and now, as a five-branch agency, they have received recognition at this year's prestigious EA Masters.

In an interview with our team, Julian Wadden's Digital Brand Manager – Alexandra Bamford – opened up about their company's experience using BriefYourMarket.com as their marketing provider, and here's what she had to say...

Continue reading

Technology’s changed the game, are you staying ahead?

challenge---tech

Around twenty years ago, web-based advancements revolutionised the property industry, increasing your reach as much as your workload, your responsibilities and your customers’ expectations.

In 2018, technology has once again spun the sector on its head, and here’s our view on what the fallout is for agents.

Continue reading

The autumn hibernation effect in leisure

leisure-momentum-autumn

As the days grow shorter and the nights darker, six in ten Brits would rather curl up in front of the TV than hit the gym, with one in five cutting down on exercise altogether.

Autumn may bring to mind connotations of warm, cosy evenings spent at home, but for gym and fitness operators, this ‘hibernation’ attitude amongst consumers can lead to a significant drop in attendance and membership rates.

Continue reading

Seasons, holidays and special occasions: how to get involved with topical marketing

halloween-2018

Year-on-year, Halloween spending has increased in the UK, with the latest figures from Mintel predicting that Brits will fork out a whopping £419 million this October – a 5% increase from 2017.

Whilst it’s true that the retail sector will benefit most from this boost, as consumers shop for costumes, candy and decorations, business owners need to be aware of the lucrative opportunities that this holiday presents.

Continue reading

Key takeaways from this year's EA Masters with Richard Combellack...

ea-masters-2018

Back from this year’s EA Masters, our Chief Commercial Officer – Richard Combellack – shares his key takeaways from the industry’s greatest business innovators and leaders.

Continue reading

What's your strategy for winning more business?

hosp-think-ahead

When looking for the perfect venue for their Christmas celebrations, 75% of guests specifically seek out Christmas offers and menus, with 50% revealing that they would leave a website if they couldn’t find one.

Whilst it might be the last thing on your mind right now, many Brits (56%) have already started to organise their personal and work festivities, so what are you doing to stay ahead of your competitors this autumn and coming winter?

Continue reading

What does the future hold for brokers?

ins-relevance

After announcing their plan to expand into insurance, Amazon created a ripple effect amongst fellow aggregators earlier this year, causing shares to drop for UK price comparison sites by as much as 10%.

So, with the likes of Moneysupermarket.com, GoCompare, and Confused.com affected by this latest industry development, what could it mean for traditional brokers?

Continue reading

Our BYM team, dedicated to your success

bym-team

In the first half of 2018, our BYM team made over 11,636 calls to customers, answered 4,561 support tickets and supported our system users as they collectively sent 113,992,329 emails.

So, if you've ever wondered what it takes to be a member of the BriefYourMarket.com team, then check out our Q&A with Chloe, Ellie, Emily, Tyrone and Ryan...

Continue reading

Helping your customers overcome their barriers to exercise

Debunk---leisure

With 90% of the nation confessing to using excuses to avoid working out, it’s clear that keeping your members on track is no easy feat. In fact, one in ten Brits won’t have used their gym membership for a whole year, with 21% going less than three times.

As a gym operator, it’s essential that you understand the consumer mindset of today’s fitness fanatics and fad followers, including what motivates and demotivates them.

Continue reading

Meeting and exceeding consumer expectations for agents

Keeping your sellers happy

Due to frustrations with the selling process, 43% of homeowners will change their estate agent at least once, and of those who don’t switch, 24% would use a different agent in the future.

When one of your properties isn’t doing as well as the customer had expected, it’s important that you have measures in place to keep them happy, and here are our suggestions on what they might be…

Continue reading

How to manage your "no show" guests...

How to manage your "no show" guests...

By promising free cancellations, OTAs are encouraging consumers to be fickle with their booking commitments, with one in five reservations falling through.

Cancellations are – to some extent – an unavoidable certainty, but when those “no shows” are causing your hospitality business to lose revenue with an empty room or two, what can you do to combat the problem?

Continue reading

Building brand trust and credibility...

Building brand trust and credibility...

In today’s competitive marketplace, consumers are bombarded with choice, so it makes sense that 71% of the population make their purchasing decisions based on brand familiarity.

Yet despite the need for a clear business identity, many companies fail to successfully communicate their brand values to their employees, let alone to their customers – and the insurance sector is no different.

Continue reading

Our Digital Design's top tips for your email marketing

Our Digital Design's top tips for your email marketing

With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

Continue reading
 
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