Average rental prices in the UK have skyrocketed over the past year, with Nationwide reporting a 14.3% growth in the UK.
In addition, new mortgages taken out in 2021 have increased, as buy-to-let landlords come back into the market.
While it’s clear to see that there is a renewed appetite from investors to re-enter the lettings market, as a lettings agency how can you ensure that you are attracting landlords?
Email marketing can be one of the most direct and effective ways to build your brand and entice landlords to use your services.
We explore the benefits of email marketing when attracting landlords.
If you run a lettings agency or property management company, you’ll know that trust is absolutely vital between your business and your landlords clients. After all, they are asking you to look after one of their most valuable business assets.
While they are initially looking for an agency who will source good tenants, they also want to make sure that you can act as a trusted advisor. They may ask you for advice on what legislation they need to be aware of, tax implications and managing tenant queries, for example.
Direct email marketing gives you the opportunity to prove your knowledge. You can share articles about changes to law, provide case studies on how you have dealt with challenges and show your local knowledge with regular market updates.
Stay ‘top of mind’
Whether your email list is made up of potential clients who have previously reached out but found tenants elsewhere, or those who perhaps downloaded a lead magnet, if you offer valuable content these potential landlord clients will remember you.
In a buoyant market it can be difficult to be the first agency to secure a tenant. However, by ensuring that you stay in touch with landlords who have contacted you – you help to future proof your estate agency or lettings company.
Upsell your property management services
Offering property management services is an ideal way to introduce recurring revenue into your agency.
Landlords often want to be ‘hands off’ with their tenants. However, while they may be less choosy about who sources a tenant, they want to know that their property is managed by a company who is professional, trustworthy and knows what to do if things go wrong.
Email marketing allows you to build that trust and show your track record.
Additionally, don’t forget your existing landlords who may be on a tenant find only service. While many inexperienced landlords may initially feel that they wish to manage their property themselves, many underestimate the time it can take to organise things like repairs, safety inspections and liaising with their tenants.
Keep showing the value of your property management services through your emails.
If you are looking for an email solution to attract more landlords, BriefYourMarket can help.
From monthly newsletters to sales-led email sequences, we help you to build a suite of content to showcase your brand to landlords.
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