Eight campaigns for your COVID-19 response strategy
In times of uncertainty, implementing a communication strategy that can withstand new and unprecedented challenges will ensure that businesses stay on course to meet their short-term needs and prepare for long-term goal achievements.
To support our insurance brokers with their response to COVID-19, we have put together eight marketing campaigns for increased brand awareness and business activity.
For more information, speak to your Customer Success Manager or click below for a consultation.
Communicate changes to your operational procedures
Make it clear how your customers can reach you for advice on claims or for an assessment of their insurance needs.
Drive website traffic to your products and policies…
Whilst commenting on the measures you’ve implemented to service your clients remotely.
Generate genuine enquiries with key brand engagement messages
Ease the way for your brokers to connect with consumers looking for personal, commercial or cyber protection.
How are you continuing to service your clients?
With remote practices in place across the UK’s workforce, having those crucial customer touch-points in place has never meant more to insurance brokers and businesses.
For further guidance on how you should proceed as a business, we would recommend referring to the World Health Organisation and GOV.UK.
Your send plan essentials for 2020
With professional banner designs that pull through your primary brand colour and pre-written content, you can send these campaigns to your database in minutes.
- Put your personal and commercial policyholders at ease by explaining their rights to them.
- Identify new opportunities from past clients and prospects who are looking to reassess their insurance needs and cover.
- Build confidence in your brokerage’s ability to service its clients remotely, with references to the FaceTime technology and online communication mediums you’re adopting in light of the coronavirus.
For additional assistance, we also offer a Communications Managed service; where your Personal Content Executive will plan and execute a marketing strategy that’s bespoke to your insurance business.
Your send plan essentials for 2020
With professional banner designs that pull through your primary brand colour and pre-written content, you can send these campaigns to your database in minutes.
– Put your personal and commercial policyholders at ease by explaining their rights to them.
– Identify new opportunities from past clients and prospects who are looking to reassess their insurance needs and cover.
– Build confidence in your brokerage’s ability to service its clients remotely, with references to the FaceTime technology and online communication mediums you’re adopting in light of the coronavirus.
For additional assistance, we also offer a Communications Managed service; where your Personal Content Executive will plan and execute a marketing strategy that’s bespoke to your insurance business.
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