One of the key factors for the success of estate agencies is their messaging.
From establishing your brand to make sure that you’re ‘front of mind’ when someone is looking to sell in your local area, to providing your vendors with the assurance that their property will be marketed well.
With this resulting in winning more instructions, the value of consistent and well thought out marketing has never been so vital for agencies.
Many estate agencies will initially not have a specific marketing resource. Instead, they will likely choose to do it themselves or allocate ad hoc tasks to designers or website developers.
However, for those who want to build their brand, at some point the question will arise of should you hire a specific person to do marketing or outsource all or part of it to an external agency or freelancer.
We explore three benefits you will find by outsourcing your estate agency marketing.
Cost of outsourcing vs hiring
One of the main reasons businesses choose to outsource their marketing is costs. Hiring a full-time marketing manager and/or team can be expensive. And if you’re a small or medium-sized business, you may not have the required budget to do so.
Choosing a freelancer or agency allows you more flexibility than hiring in-house, so you can make your budget go further by hiring them for a set number of hours per month, or by project.
Marketing expertise
Another reason to outsource your marketing is expertise. Marketing is a complex and ever-changing field, and unless you have someone in your team who is keeping up with the latest trends and developments it is easy to fall behind.
An experienced marketing agency will have a team of specialists who can provide strategic direction and executional know-how of all marketing platforms and tools that will help you reach your goals.
In order to keep your agency profitable your sales staff need to be experts in selling, so spreading your team to thinly could be detrimental.
Establishing your brand
Finally, outsourcing your marketing can help you to achieve a more consistent tone of voice across all of your communications.
If your sales team is responsible for creating and executing your marketing campaigns, they may not have the time or expertise to produce high-quality content that reflects your brand in the best possible light.
Working with an agency ensures that all of your communications are on-brand and professional.
How BriefYourMarket can help
For those who are unsure whether they want to have a dedicated marketing resource, BriefYourMarket can offer the ultimate solution.
We create email campaigns that convert, producing return on investment. For far less than the cost of hiring in house, or opting for a freelancer, you can reach your existing and new customers without lifting a finger.
Get in touch with us today to find out how we can help you to get more valuations, close more deals and sell more properties.
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