Communications Managed, send expert content marketing that drives results
Cost-effectively stay at the forefront of your clients’ minds whilst accomplishing your day-to-day business objectives.
Finding the time and financial resource to create and send effective content marketing is a challenge that many businesses face.
With our Communications Managed service, our Personal Content Executives are on hand to make sure that your business can implement a profitable stay-in-touch policy that keeps your clients connected to your brand and drives additional business.
Content marketing is essential for building trust, generating new leads and increasing brand loyalty. Your Personal Content Executive will work with you to form a digital send plan that suits your business’ requirements; preparing and sending your email, newsletter and social media campaigns on your behalf.
Key benefits:
- Send highly-targeted and engaging content marketing every month.
- Save time.
- Save money.
BriefYourMarket FAQs
Want to stay in regular contact with your database without having to find the time to plan and create campaigns yourself? Our managed service takes care of the day-to-day campaign work while keeping your agency firmly in control. These FAQs explain how the service works, what we manage for you, and how your team remains involved in the content, branding and final approval of every campaign.
Who creates the campaigns — us or your team?
Our team does. The managed service is designed for agencies that know they should communicate with their database more consistently but do not have the internal time to plan, write, and build campaigns every month.
We agree with the priorities and audiences with you, then create campaigns around your brand, local market and commercial goals.
You get consistent marketing without having to turn somebody in the branch into the marketing department.
Do we still approve everything before it goes out?
Yes. Every managed campaign is sent to you for approval before it reaches your database.
You can check the content, branding, properties, local information and calls to action and request changes where needed.
The workload moves to us. The final say stays with you.
Do we keep control of our branding and messages?
Yes.
The campaigns are built around your agency, your tone of voice, your local market and the services you want to promote.
Nothing goes out without your approval, so using the managed service does not mean handing control of your brand to somebody else.
Can it cover both sales and lettings?
Yes. Your campaign plan can cover sales, lettings, landlords, property management, mortgages and other services depending on your business.
Different parts of the database can receive different communications, so a landlord does not have to receive the same campaign as a homeowner or applicant.
The campaign mix is built around where your agency wants to generate business.
Is the managed service instead of, or as well as the platform?
It is in addition to the platform.
You still have access to BriefYourMarket and its features. The managed service adds our team to help plan and create the campaigns for you.
It is designed for agencies that want the benefit of regular, targeted communication without relying on somebody internally finding the time to make it happen.
