Email Campaigns
That Win More Instructions
- Built for Estate Agents.
Built specifically for estate agents, BriefYourMarket combines AI-powered campaign creation, personalised email marketing, automation and localised content to generate more valuations, strengthen customer relationships and win more instructions.
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Client Testimonials
Real results from estate agencies using BriefYourMarket to win more instructions.
“Since introducing BriefYourMarket, we’ve seen really strong engagement from our audience. Our campaigns are achieving an average open rate of 39% and a 2% click through rate, almost doubling the typical industry averages of around 20% opens and 1% clicks.”
“In the last 6 months Nurtur have helped influence 15 instructions through the emails created and sent through BriefYourMarket along with over 31,000 website leads.”
“Within 10 month we have received and tracked over 200 vendor leads from emails sent from BriefYourMarket and over 300 mortgage leads through the lead qualification in Leadpro.”
“The BriefYourMarket platform, combined with the fully managed service, influenced over £100,000 in instruction fees in a single quarter through email marketing alone.”
Automated and personalised email campaigns
Send targeted, personalised email campaigns to your database, or use automated email journeys to stay relevant, nurture your contacts, and generate more valuation opportunities.
Automate your emails
Set up newsletters, follow-ups and prospecting campaigns easily.
Personalise every campaign
Send tailored and localised messages to each audience segment.
Time your promotions
Schedule content around key pipeline moments.
AI-driven and seamless email creation in minutes
Mobile optimised design
Ensure your emails look great on mobile.
Our integration partners
Our email platform integrates effortlessly with 25+ trusted property CRMs.
Fully integrated with your CRM
Using the data you are already collecting every day.
Automatically segments your audience
Identifying patterns and contact segments.
Feeds campaigns based on real behaviour
Reflecting real audience behaviour, not assumptions.
Unlock the power of historic data
Turn past interactions into future instructions with targeted, data-driven campaigns that re-engage archived contacts and uncover new opportunities in your database.
Promote your products and services with ease
With unlimited sends, BriefYourMarket.com provides one of the most cost-effective email marketing solutions available. Combined with our in-depth reporting suite, we make it simple to track, analyse and follow-up on every campaign.
With marketing and transactional send functionality as standard, deliver the right message to the right person at the right time, and use dynamic filtering and preferencing to share information that’s relevant to each individual within your client database.
Create and send stunning marketing campaigns that your clients will love.
Sell more of your products and services, increase conversion rates, build brand ambassadors and drive additional website traffic.
Key benefits:
- Unlimited sends.
- Mobile responsive.
- Drag-and-drop editors.
- Subscription preferences and dynamic filters.
- RSS Feeds.
- Include contact snippets, including dates and client details.
- Test sending functionality with A/B testing.
- Automation and scheduling.
- Supports video and PDF downloads.
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BriefYourMarket FAQs
How does BriefYourMarket help estate agents generate valuations?
Most homeowners are not ready to sell on the day you first meet them.
BriefYourMarket helps you stay visible between that first contact and the point at which they are ready to act.
You can target homeowners, landlords, applicants and previous customers with relevant local content, market updates, recent sales, valuation campaigns and automated follow-ups. Engagement is then tracked so your team can see who is showing interest and where the next conversation may be.
What types of campaigns can estate agents send?
You can create campaigns around local market updates, recently sold and let properties, valuation opportunities, landlord advice, featured properties, reviews, referrals, mortgages, conveyancing and seasonal or community content.
You can also build automated campaigns around events such as previous valuations, completion anniversaries and other CRM activity.
The important difference is that these do not all need to go to the entire database. Different audiences can receive content relevant to their relationship with your agency.
Why use an estate agent email platform instead of a generic tool?
Generic email platforms are built around mailing lists. BriefYourMarket is built around estate agency CRM data, property activity and the customer journey.
That means you can separate homeowners, landlords, applicants, previous valuations and other audiences, use property and local market information in campaigns, automate relevant follow-up and measure the opportunities those campaigns create.
It is the difference between sending emails and using your database as a source of future instructions.
Can I use the contacts already in my CRM?
Yes. That is one of the main reasons BriefYourMarket exists.
Rather than building a separate marketing database, it uses the contacts and information already held within your CRM.
You can then segment different audiences such as homeowners, landlords, applicants and valuation contacts so people receive communications that make sense for their relationship with your agency.
Can it reactivate an old database I haven't emailed in years?
Yes, and this can be one of the biggest opportunities within an agency’s existing CRM.
Historic data can contain previous buyers and sellers, old valuation opportunities, landlords and applicants who may now have a completely different property requirement.
BriefYourMarket helps you segment that data and build structured re-engagement campaigns rather than sending one blanket email to everybody.
Before using older records, you should review data quality, retention and the basis on which those contacts can be marketed to. Older data should not simply be written off, but it should be used intelligently and responsibly.
Does it include unlimited email sends?
Yes. Unlimited email sends are included within the core email platform.
Other services, such as SMS, print, or additional managed campaign work, may carry separate charges depending on your package.
Can my team create and send campaigns ourselves, or do you do it?
Both.
Your team can create, edit, schedule and send campaigns themselves using BriefYourMarket’s templates and campaign tools, with training provided to get you up and running.
If time is the bigger issue, our managed service can take on the planning and creation of your campaigns while you retain final approval over what is sent.
That means the platform can fit around the resources you actually have available.
Can the AI write the whole email for me?
Yes. The AI can help create the subject line, copy, and structure of a campaign based on what you want to communicate.
You still control the finished email. Nothing is simply written and sent without you seeing it first.
You can review the content, edit it, add your own local knowledge, and approve the final campaign before it reaches your database.
Can I edit and approve everything before it is sent?
Yes. You remain in control of the content, branding, properties, and calls to action within your campaigns. AI is there to make creating the campaign quicker, not to take the decision away from you.
Nothing the AI creates is automatically sent to your database without your review and approval.
Where does the AI get its information, especially around legislation?
The AI can help you create topical content quickly, including campaigns around market changes, landlord issues and new legislation.
For legal, regulatory, or compliance-related content, the final wording should still be checked before it is sent.
The AI removes much of the research and blank-page problem involved in creating regular content, but it does not replace your professional judgement or responsibility for the final communication.