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Acquisition of Live Chat operator Yomdel

Acquisition of Live Chat operator Yomdel

BriefYourMarket.com have just completed the acquisition of the Live Chat operator Yomdel, to bolster our digital offering.

Yomdel are the market-leading customer experience and live chat provider specialising in providing manned chat services to multiple sectors including property, financial services, removals, travel and many more. The addition of Yomdel will serve to enhance the range and breadth of services it provides to clients by extending technology-driven marketing and customer experience capabilities that will help grow your business.

Yomdel is led by CEO Andy Soloman and CCO Tim Breden who will continue to lead Yomdel as well as supporting the BriefYourMarket management team. Clients of either business will not see any immediate changes, but can look forward to exciting developments in the future. Tim Breden, COO at Yomdel said: “When BriefYourMarket approached us and shared their vision and passion, we knew it was going to be a win-win for both of us and, most importantly, for our many customers and partners. This will enable us both to realise hugely ambitious and innovative plans to help our clients rapidly grow their businesses and we’re delighted to be working on a new and exciting future with Damon and the team.”

Integration of the two platforms will be forthcoming which will mean BriefYourMarket clients will be able to provide ‘Live Chat’ as an additional call to action within their digital communications and through the CRM integrations understand which have resulted in goal conversions.

Yomdel was the first company in the UK to provide 24/7 fully managed live chat services, and also offers mystery shopping and a range of experiential and customer research services. Yomdel clients have live chat software and fully trained operators standing ready to engage with website visitors 24 hours a day, 365 days a year.

Yomdel’s live chat services can be used on any website for online sales, lead generation or customer service and support. Companies that can benefit from Yomdel include everyone from very small, low traffic private businesses, global corporations, public bodies and charities.

Yomdel is the market leader in live chat for estate agents, and also works across multiple sectors including removals, storage, travel, consumer redress, financial services, charities, medical, legal and many more.

To find out more about either platform, book a consultation.

Enter your details below and a member of our team will be in touch.

How are your Q1 2021 results looking?

How are your Q1 2021 results looking?

As we near month-end, are your numbers of valuations and instructions for the first quarter of this year at the levels you want them to be? Up and down the country, agents using our all-in-one marketing platform regularly report really healthy quarterly results. In fact, we’re so confident there’s new business to be found within our customers’ existing data, we offer a money-back guarantee.

Our software plugs effortlessly into your existing database, making it easy to communicate highly targeted messages to specific groups of people. Our on-market and off-market data is cross-referenced with yours and we identify which contacts are most likely to respond requesting a valuation.

Let us help you discover opportunities to generate revenue, hidden within your current list of contacts. Book a free database appraisal today.

Previously published quarterly figures from BriefYourMarket customers

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Enter your details and a member of our team will be in touch to help unlock the value in your database.

How agents can maintain positive relationships during lockdown

How agents can maintain positive relationships during lockdown

BriefYourMarket.com’s Product Director, Ben Brain, has created a video and free checklist guide to help agents keep in touch with their customers throughout lockdown.

Ben has gained valuable knowledge on communicating with his clients from his time as a Director at award-winning Hannells Estate Agents based in Derby, with insight into a communication strategy that works during the pandemic.

In the short video below, Ben explains how he utilised a simple checklist during the first lockdown to maintain consistent relationships with his customers; without the ability to see them face-to-face.

Are you making the most of your time in lockdown?

Use our COVID-19 checklist for your business and see if you’ve ticked all the boxes. This will help strengthen your position in the market, as well as continuing relationships with your customers.

Click the button below to download for free.

Are you continuing to communicate with your clients?

We’ve created three email or letter templates dedicated to different client communications.

These campaigns can be altered however necessary – or if you like the style – can be kept the same.

Click below to download for free.

Get in touch

To request a call-back from a member of the team, please enter your details below.

Estate agents, start the year successfully with these six sends

Estate agents, start the year successfully with these six sends

Here at BriefYourMarket.com, we hope all of our customers were able to enjoy a safe festive period. As we begin a new year, it’s important to start off as you mean to go on. 

Despite the country being placed under strict restrictions with its third national lockdown, the property market has stood strong and will remain open, meaning that estate agents will be able to fulfil the needs of their clients and meet increasing demand levels.

With many experts predicting that market demand will carry on into 2021, it’s important you make your customers aware that you’re still operating as usual and remind them why January is a great time to buy and sell.

Last January, Rightmove saw a 7.4% growth in the number of sales agreed compared to December 2019. Whilst more recently, they’ve reported on an incredible surge in website traffic over the Christmas period, with double the standard number of visitors and enquiries.

How are you planning to communicate with your database this month and maximise returns from your marketing?

In this month’s send plan, we’ve equipped our agents with six drag-and-drop emails, which offer a response to the lockdown announcement and provide ample proof about the successes of selling or letting this season.

As we come into a new year, it’s important to remind your database that – despite the national lockdown – they can still get on the market safely and successfully with your support.

To help agents in this, we’ve prepared six campaigns for our January send plan.

These communications look to encapsulate elements of the month’s events, whilst promoting your services, viewings and valuations. 

Your lockdown response

As the nation begins the year in a third lockdown, it’s important you reiterate to your customers that you can still operate as usual.

We’d recommend sending this campaign to your whole database to inform them of updated lockdown guidelines regarding the property market.

A year in review for 2020

This email allows you to provide an upbeat New Year’s message for your clients.

It also offers an insight into what 2021 might hold for the market.

We’d recommend sending this to all of your customers to wish them a Happy New Year and look back at the positives of 2020.

New year, new house

This campaign highlights why January is one of the best times to place your home on the market using seasonal trends and insights.

Encourage valuations from interested homeowners, whilst reinforcing your extensive market knowledge.

For maximum effect, it would be best to send this to a filter based on applicants and potential vendors.

Top 10 most searched terms

Delve into what buyers and tenants look for when they’re browsing the market and focus on the most-searched-for phrases from the latest Zoopla reports.

We’d recommend sending this email to your whole database, as it features both sales and lettings advice.

How to manage your property chain

This email is an informative campaign that looks into the home-moving process, reassuring vendors and buyers about the stages of progression.

It’s best to send this to a filter based on applicants and potential vendors.

Hot properties to start your year with

This campaign’s purpose is to showcase your best-performing properties and give them more exposure.

Target both the sales and lettings market and show your vendors and landlords how you’re marketing their properties differently to your competitors.

For maximum effect, we’d recommend sending this to a filter of potential vendors/applicants for sales properties or tenants for lettings properties.

The next step for your new year strategy

All of these campaigns are now available for our agents to drag, drop and send from your Campaign Library. To request help implementing them, please contact our Customer Success team.

Alternatively, for more information from one of our marketing consultants, please click below.

Gifting estate agents with a content-packed Christmas

Gifting estate agents with a content-packed Christmas

As we come to the closing stages of a year we certainly didn’t expect, it’s time to get into the festive spirit.

Despite having gone through our second national lockdown and emerging back into the government’s three-tier system, the property market has remained largely unaffected over this period.

Thankfully, the market has shown its resilience and remained strong, which can be contributed to the fact that unlike back in spring, the UK housing market has been kept open and active for homeowners to progress with their next move.

Whilst it’s not a traditional time for buyers and sellers to flood to the market, 2020 has been an unprecedented year so far, meaning there could be one or two surprises left this December.

Last Christmas, Rightmove saw a 26% increase in web traffic with over four million of us visiting their site, showing just how crucial this season can be for estate agents to grab the attention of their clients before they buy or list in the new year.

At BriefYourMarket.com, communication is critical to us.

Therefore, whilst you were wondering what presents you needed to buy, we were working hard to ensure we could provide you with a comprehensive send plan to step into Christmas with!

Packed with eight different emails to fulfil your every need, you won’t struggle to provide your clients with content this month.

%

More sales going through the process compared to this time last year

%

Average home price has risen 7.5% from this time last year

%

Increase, on average, in people searching online for their next home

With the festive period bringing Christmas joy, as well as the news of the UK housing market remaining open in every tier, it’s important your database knows this.

To support agents in this, we’ve prepared eight campaigns for our December send plan.

These communications look to encapsulate elements of the government’s guidelines, whilst promoting your virtual services, viewings and valuations. 

Light up your property

Encourage your customers to be aware of listing early to maximise online exposure and interest during the Christmas period.

Aimed at vendors and landlords who were considering selling or letting, this campaign uses key market statistics to generate leads for you to nurture.

We’d recommend sending this to a filter based on sales vendors and landlords who have had a valuation with you in 2020 but not instructed your agency.

Hold onto your baubles

This email encourages homeowners to instruct you prior to decorating their property.

It allows you to target your hottest leads to drum up valuations over winter, as well as positioning yourself as the local agent who applies strategic planning to help sellers achieve the best results.

We’d recommend sending this to a list of your recent lead expressions, either using your CRM database or past open and clickthrough reports to identify engaged contacts.

Almost as fast as Father Christmas

As a seasonal campaign, this offers a light brand engagement message to enhance brand association and likeability in your area.

It also introduces seasonal trivia about properties in this period, showing you’re the local and personable agent they need to help them with their sales and lettings needs.

For maximum effect, it would be best to send this to your entire database as a seasonal brand engagement communication.

List before Christmas

Drive valuations across December, with informative content on your region’s tier rating to reassure recipients.

This email also features an interactive GIF, which will stand out in your customers’ inbox.

We’d recommend sending this email at the start of the month to draw attention to your region’s tier number and the fact you’re operating as normal.

Dreaming of the perfect property

This email uses reliable market data from Rightmove’s House Price Index, which reinforces the positive market conditions we’ve seen over the last few months.

It’s best to send this to your entire database to inform them of current property market statistics.

Opening times

This campaign’s purpose is to update your customers on crucial information regarding your opening times.

It also gives you a chance to tell your managed landlords and tenants how they can contact you to report issues with their property over the festive period.

It’s key that you send this to your entire database roughly a week before you close for Christmas. This way, your clients are given plenty of time to contact you beforehand.

Our Christmas thanks

Take a moment to thank your entire database of customers for their continued support and loyalty, especially after a challenging year of ups and downs.

It is also a good way to celebrate the success you’ve had over the year and reflect on the milestones you’ve reached.

Happy New Year

End 2020 on a high this year by sending this campaign to your entire database on New Year’s Eve to get them excited about their property plans in 2021.

The next step for your festive strategy

All of these campaigns are now available for our agents to drag, drop and send from your Campaign Library. To request help implementing them, please contact our Customer Success team.

Alternatively, for more information from one of our marketing consultants, please click below.

For further guidance on how you should proceed as a business, we would recommend referring to information from the World Health Organisation, as well as GOV.UK’s update for agents.

Nine success stories from agents communicating over lockdown

Nine success stories from agents communicating over lockdown

Despite the worrying times we’re in, England’s second lockdown seems to have “barely dented” the property market – according to the Royal Institution of Chartered Surveyors.

Over October, agents saw higher buyer demand for the fifth consecutive month, whilst properties Sold Subject to Contract in the last week exceeded February’s monthly total by an incredible 128%.*

At BriefYourMarket.com, we’re facilitating communications for our estate agents, keeping them in touch with their customers when they’re operating from the office or when they’re working from home.

With the demand in the market only rising, are you utilising your database to unlock real value?

We would like to thank our highly valued customers for allowing us to share their feedback and continuing to partner with us.

For more information on our digital marketing proposition and what we can do for you, please contact us today.

*Source: BriefYourMarket.com

We have been using BYM for just over three months now. We have seen a noticeable increase in calls from previous buyers for valuations, and our instruction levels have increased significantly!

We are getting new valuations and instructions every month through the Digi-Val tool and we can’t wait to move our marketing on into next year.

Maxwells Estates

Market appraisals with a value of £300,000

Market appraisals in a single business quarter

Market appraisals with a value of £282,500

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Instructions with a value of £45,000

Instructions with a value of £72,000

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Valuations with a value of £132,500

Market appraisals with a value of £434,700

Market appraisals with a value of £426,000

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