BLog
Marketing insights
Are you making the most of additional revenue streams?
Great news from Zoopla that almost eight in ten sellers have instructed high-street agents in the past year. Zoopla’s chief Commercial Officer, Andy Marshall, notes that:“We are also seeing agents actively diversify the services that they offer vendors. Not only does...
Is your database gathering dust or is it an instruction-winning tool?
Surely, agents can’t really talk to potential vendors about differentiation if they are not using their database as an instruction-winning tool? When you are out on a valuation, can you say to a potential vendor:“As well as marketing your property on the portals, we...
Five simple ways to combat communication breakdown in estate agency
Recently, serial property investor – Phil Spencer – added his weight to the discussion around agents communicating with their database. Whilst Spencer’s comments are nothing new, they do serve to reinforce how agents looking to grow in 2020 must embrace communication...
Three ways that estate agents can service the demand for properties
Figures released by the National Association of Estate Agents show a huge surge in recent buyer demand. The number of house hunters registered per estate agent branch saw a 22 per cent increase in January, with the average figure standing at 382 per branch. To give...
How is your leisure business overcoming membership cancellations?
Despite 23% of Brits having an active gym membership, figures suggest that only 12% of these members are frequent users. UK gym memberships have leapt up by 15% over the last five years, from 5.3 million members in 2014 to a significant 6.1 million in 2019. However,...
The social media posts your estate agency needs this March
More than three-quarters of Brits (83%) interact with social media channels on a daily basis, with 49% relying on it as their primary source of news. Year-on-year, consumers are flooding to online platforms to digest content from their favourite brands and followers;...
Subscribe for free weekly marketing resources
Get the latest industry marketing insights direct to your inbox
By clicking submit, you agree to be subscribed to our mailing list. We will only ever send you relevant and proportionate information regarding your industry. Your data will not be shared with any third-parties. You can unsubscribe from our communications at any time. For more information about how your personal data is used responsibly, please read our privacy policy.