Email marketing built for estate agent lead generation

Using your historic data to power targeted, localised email marketing that keeps you connected with your audience and drives new opportunities.

An email marketing platform that drives leads and revenue from your data

With all your marketing tools in one platform, BriefYourMarket helps estate agents unlock the full potential of their data to deliver smarter, more targeted communication that generates measurable returns.

Localised Campaigns

Connect with homeowners in your area through hyper-relevant, community-focused messaging.

Historic Data

Re-engage past clients and uncover new valuations hidden within your existing database.

Unlock the power of historic data

Turn past interactions into future instructions with targeted, data-driven campaigns that re-engage archived contacts and uncover new opportunities in your database.

“Since introducing BriefYourMarket, we’ve seen really strong engagement from our audience. Our campaigns are achieving an average open rate of 39% and a 2% click through rate, almost doubling the typical industry averages of around 20% opens and 1% clicks.”

“In the last 6 months Nurtur have helped influence 15 instructions through the emails created and sent through BriefYourMarket along with over 31,000 website leads.”

“Within 10 month we have received and tracked over 200 vendor leads from emails sent from BriefYourMarket and over 300 mortgage leads through the lead qualification in Leadpro.”

“The BriefYourMarket platform, combined with the fully managed service, influenced over £100,000 in instruction fees in a single quarter through email marketing alone.”

“Within 4 month BriefYourMarket has helped us generate 22 valuation – impressively, one campaign alone resulted in 7 valuation requests.”

“Working with BriefYourMarket’s Email Marketing service has delivered fantastic results. Our campaigns generated 15 physical valuations, 11 instructions and 12,842 website visits. These results highlight the impact of targeted, consistent email marketing, and we’re excited to continue building on this momentum.”

Our integration partners

Our email platform integrates effortlessly with 25+ trusted property CRMs.

Fully integrated with your CRM

Using the data you are already collecting every day.

Automatically segments your audience

Identifying patterns and contact segments.

Feeds campaigns based on real behaviour

Reflecting real audience behaviour, not assumptions.

BriefYourMarket FAQs

Have questions about BriefYourMarket and how it works alongside your existing CRM? Here are answers to some of the most common questions from estate and letting agencies, covering integrations, marketing channels, pricing, GDPR, and how BriefYourMarket can help turn the data you already have into more opportunities.

Is BriefYourMarket a CRM, or does it replace mine?

No. BriefYourMarket works alongside your existing CRM rather than replacing it. Your CRM remains in your main system for contacts and properties. BriefYourMarket connects to that data and helps you use it for targeted marketing, automated follow-up and reporting, without your team having to maintain separate marketing lists manually.

Which CRMs does it integrate with?

BriefYourMarket integrates with 25+ property CRMs. The exact data and functionality available varies between CRM providers, so we will check your integration and explain exactly what can be automated and synchronised before you start.

Is it just email, or does it cover other channels too? NEW

Email is at the heart of BriefYourMarket, but the platform goes much further. You can use email, SMS, print, surveys, and automated customer journeys to communicate with different parts of your database in the way that makes most sense for each campaign.

How much does it cost?

Pricing depends on your number of branches, the features you need and whether you want to manage campaigns yourself or use our managed service. We will look at your CRM, database and what you want to achieve before recommending the right setup, with the monthly cost and terms made clear before you make a decision.

Is it worth it for a small independent agency?

Yes. You do not need a huge database or an internal marketing team to get value from BriefYourMarket.

For an independent agent, the opportunity is often sitting inside the data you already own. Previous buyers and sellers, historic valuations, landlords and applicants can all become future business if you stay visible and communicate with them consistently.

BriefYourMarket allows a smaller team to do that without creating a large amount of additional work.

Does it make my email marketing GDPR compliant?

BriefYourMarket is built to help you manage email marketing in a controlled and compliant way.

It gives you the tools to manage consent and preferences, honour unsubscribes, segment audiences and keep suppression information consistent, rather than relying on spreadsheets or manually maintained mailing lists.

It is also important to distinguish between UK GDPR and the separate PECR rules governing electronic marketing. There is not one blanket rule that says every contact must have given a fresh marketing opt-in. What you can send depends on factors including how the data was collected, your relationship with the person and the type of communication.

Your agency remains responsible for deciding its lawful basis and meeting its data protection obligations. BriefYourMarket gives you the controls to put those decisions into practice consistently across your marketing.

Can I track which campaigns generate leads and valuations?

Yes. BriefYourMarket is designed to show more than opens and clicks.

You can track how contacts engage with your campaigns and, where your CRM integration and data allow, connect that activity to enquiries, valuation opportunities and instructions.

The aim is to understand which marketing is creating commercial results, not simply how many emails were sent.