Despite 91% outsourcing some or all of their marketing, seven in ten (71%) admitted to having no visibility on their Return on Investment (ROI).
From our analysis of the property industry, we have found that over two-thirds of agents are currently in the dark about their marketing input and output.
With over 150 responses, our survey shows that only 29% of respondents have any confidence that they can see tangible ROI.
So, how are estate and letting agents making informed decisions about where to prioritise their time and resources?
Quite simply, they can’t make those choices with any depth of accuracy. Every decision that they make with their marketing would be based on pure guess work. Whilst any results – if they can be attributed to the correct source – could only be a product of sheer luck.
Agencies across the UK are investing time and money into marketing without any certainty that what they’re doing will lead to more leads, valuations or instructions.
Outsource some or all of their marketing
Can't track Return on Investment