Share the love this February with a drag-and-drop send plan, pre-designed for you.
Much like going on multiple dates until you find ‘the one’, it takes ten viewings – on average – for a property to sell. That’s why it’s important to remain in front of your clients, showcasing your properties to buyers and reassuring sellers that you’re the right estate agent to sell their home.
Valentine’s Day is expected to see over one million people getting engaged…
Whilst searches for ‘how to propose’ surged from an average of 12,100 each month to a huge 22,000 in February 2018. These newly engaged couples are likely to be considering their long-term future together, taking steps to move in and onto the property ladder.
Meanwhile, in the current political climate, studies show that approximately three-quarters of Brits overestimate the impact that Brexit has had on the property market. With Rightmove predicting a 2% increase in house prices by the end of 2020, it’s clear that Brexit fear is not deterring serious buyers.
This February, we have created a topical drag-and-drop send plan focusing on Valentine’s Day. These four email campaigns will help you stay connected with your clients, make the most of this heart-felt occasion and maximise on the value of topical marketing.
Your local property matchmaker
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With this campaign, position yourself as the local property matchmaker. By demonstrating that you know exactly what your clients are looking for, provide them with compelling reasons on why February is a great time for buyers to start looking for their next home. Showcase your hottest properties to prospective buyers whilst highlighting what you could do for sellers, using Rightmove data to highlight your market knowledge and insight into buying and selling trends. When focusing on products or services within your digital marketing plan, sending emails with a strong call-to-action can result in a higher click-through rate and increase traffic to your properties.
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Properties we love
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Set your customers’ hearts racing with a ‘hot properties’ campaign. This is quick and simple to create using your property feed, and allows you to include your stunning homes to drive website traffic back to your online listings. Regardless of Brexit, people need to move to accommodate lifestyle and household changes – this campaign gives you an interesting ‘hot properties’ template that will stand out and help you do just that. Reinforce your value and online presence with local homeowners thinking about their next move. |
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An offer you'll love
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In the run up to the day itself, promote a limited or exclusive Valentine’s offer. Setting time limits creates a greater sense of urgency, leading to higher “purchase intentions”. Use a seasonal incentive to reconnect with clients in your database – whether that’s for your sales, lettings or financial services. As nine out of ten consumers (88%) trust online reviews as much as recommendations from friends or family, you could also consider sharing a moving success story to build brand trust. For maximum effect, we would recommend sending this campaign to a filter of contacts who have had a valuation in the last few months, as these clients will take less effort to convert to instruction. |
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Looking for your next investment opportunity?
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This campaign gives you the chance to show off your industry knowledge, whilst promoting your fully-managed lettings service and latest investment opportunities. Approximately 46% of landlords prefer property to other investments, with 44% wanting to contribute to their pension. So, this email provides you with the perfect message to connect with clients looking to expand their property portfolios and generate greater returns. Whilst appealing to those planning for retirement and looking to step down from the day-to-day management of their rentals. Once you’ve sent your campaign, you’ll then be able to qualify your leads by paying close attention to your email open and click-through reports. |
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Your local property matchmaker
With this campaign, position yourself as the local property matchmaker. By demonstrating that you know exactly what your clients are looking for, provide them with compelling reasons on why February is a great time for buyers to start looking for their next home.
Showcase your hottest properties to prospective buyers whilst highlighting what you could do for sellers, using Rightmove data to highlight your market knowledge and insight into buying and selling trends.
When focusing on products or services within your digital marketing plan, sending emails with a strong call-to-action can result in a higher click-through rate and increase traffic to your properties.
Properties we love
Set your customers’ hearts racing with a ‘hot properties’ campaign. This is quick and simple to create using your property feed, and allows you to include your stunning homes to drive website traffic back to your online listings.
Regardless of Brexit, people need to move to accommodate lifestyle and household changes – this campaign gives you an interesting ‘hot properties’ template that will stand out and help you do just that.
Reinforce your value and online presence with local homeowners thinking about their next move.
An offer you'll love
In the run up to the day itself, promote a limited or exclusive Valentine’s offer. Setting time limits creates a greater sense of urgency, leading to higher “purchase intentions”.
Use a seasonal incentive to reconnect with clients in your database – whether that’s for your sales, lettings or financial services.
As nine out of ten consumers (88%) trust online reviews as much as recommendations from friends or family, you could also consider sharing a moving success story to build brand trust.
For maximum effect, we would recommend sending this campaign to a filter of contacts who have had a valuation in the last few months, as these clients will take less effort to convert to instruction.
Looking for your next investment opportunity?
This campaign gives you the chance to show off your industry knowledge, whilst promoting your fully-managed lettings service and latest investment opportunities.
Approximately 46% of landlords prefer property to other investments, with 44% wanting to contribute to their pension.
So, this email provides you with the perfect message to connect with clients looking to expand their property portfolios and generate greater returns. Whilst appealing to those planning for retirement and looking to step down from the day-to-day management of their rentals.
Once you’ve sent your campaign, you’ll then be able to qualify your leads by paying close attention to your email open and click-through reports.
Each month, we prepare a send plan full of email marketing campaigns just for estate and letting agents.
These drag-and-drop campaigns are fully-optimised for mobile and are designed to increase your brand awareness and influence more appraisals and instructions in 2020.
To discuss your strategy for market growth, book your consultation from the link below.