£137,442 AND 636 NEW MEMBERS FROM OUR EARLY BIRD CAMPAIGN
average email open rate
generated in four weeks
“We definitely get a lot of traction from the early bird campaign, it’s probably the biggest one that we do all year. We’re also seeing traction for some of our newer promotions.
One of the best examples of that is Black Friday. That was never something that we did, but we tried it over the last couple of years, and that’s really gaining momentum.
The first year, we did it quite last minute and it got some traction but wasn’t great. And since then, we’ve put some real planning into it, got all the marketing set up and ready to go way in advance, and that’s paid dividends for us.