“We often feature hot properties because we know that people love to look inside houses, so they always get a lot of clicks which is great.
For the newsletters, we’ve embedded our online valuation tool into the header which is generating a lot more clicks on the email. We also get quite a lot of interactions on seasonal campaigns.
We’ve recently done our ‘Spring is in Sight’ campaign, encouraging people to sign up to our website for property alerts because new properties are uploaded everyday, and there might be price changes or updates that people want to be made aware of.”
