“Right now, it’s all about brand awareness for us, and getting in front of as many customers as possible.
We’ve recently launched a new instant valuation tool, so we want to drive traffic towards that, which gives us opportunities to book appraisals.
From a campaign that went out on a Friday, we had 54 people use our online valuation tool, leading to seven market appraisals and two instructions – and that’s down to BriefYourMarket.com, because we’d only just launched it and we weren’t advertising it anywhere else.”
