Tap into game day marketing opportunities
Whilst opinions are divided on the long-term effect that events like the Olympics may have on overall sports participation, with many countries showing a dramatic decline post-event, it’s up to the individual facility to increase its own membership engagement.
During major sporting events, offer unique membership promotions, discounts or classes, with topical campaigns that encourage positive brand affiliations or a new take on the importance of exercise.
There’s also a diverse range of activities that you could introduce to your class schedule, encouraging participants to try something new.
For example, if you have the space to hold football coaching, promoting this around the World Cup or Premier League is likely to gain your business more attention.
Or, given that indoor cycling is believed to be the most popular form of group exercise, why not encourage your members to attempt bicycle-led fitness sessions?
Whatever you decide to do to tap into the potential of the latest competitions and matches, make sure it’s well publicised across your online and offline marketing channels to really give your business the leading edge.