More than three-quarters of Brits (83%) interact with social media channels on a daily basis, with 49% relying on it as their primary source of news.
Year-on-year, consumers are flooding to online platforms to digest content from their favourite brands and followers; spending something in the region of two hours and 24 minutes per person, per day scrolling through social media feeds.
How are you incorporating social media into your own marketing strategy?
Whilst overall usage is on the rise, it’s also interesting to note the accerlerating rate that personal accounts are now being used to engage with brands and facilitate the purchasing of products or services.
This trend is particularly apparent across Instagram, where 80% of users are actively following business accounts and 120 million have direct messaged a company.
Posts that use location-specific content and tags will see a 79% engagement boost, making social media a worthwhile exercise for any estate or letting agent looking to be the local go-to property expert in their area.
If you’d like to discuss this with us further, click below to set up some time with our content marketing strategists.
Social media statistics to know:
%
More engagement when a post has location-specific content or tags
%
Use social media as their primary source of news
%
Tweet, post or gram every day on one or more social channels
Reach out to young families in need of more space
Moving to a bigger home is a driver for 28% of the population this year.
So, as they prepare to make a move to accommodate their growing family, consider scheduling a social media post that ties in Mother’s Day like this example.
For added sentimental value, you can share meaningful customer testimonials that show you in the best light.
What do your followers need to know before selling?
What homeowners crave most from estate agents is the promise of a smooth, profitable sale.
As we approach spring, there’s an abundance of content that you can share to draw out sellers and landlords whilst demonstrating the extra steps that you go to on their behalf.
Renovations and refurbishments could add thousands on top of a property’s value, whilst quick little fixes can make a huge difference for prospective buyers and tenants.
Educate your audience on these quick wins or push your comprehensive, market-informed appraisals.
A ‘value for money’ sales or lettings incentive
Limited time promotions are powerful motivators during the decision-making process; pushing anyone who’s been thinking about buying a product or service to the next step.
Think about what you want to offer your customers and how to get that message across.
This simple design takes a less sales-heavy approach, giving you the room to combine your Mother’s Day message with ways your followers can benefit from seasonal savings and spend more on their loved ones instead.
Introduce your fully-managed service with informative content
Tell your let-only landlords about the risks of self-managing their rental properties.
Amongst the most commonly damaged items by tenants are: carpets (66%), walls (45%), white goods (27%) and doors (24%) – costing landlords £3,000 per year in replacements and cleaning fees.
COHESIVE MARKETING AND TARGETED RESPONSES
“Communications Managed has been extremely effective in putting together a cohesive marketing strategy for us covering sales and lettings.
Our social media posts are created bespoke for our Facebook, Twitter and Instagram accounts – they really do display our agency’s brand in the best possible light.
If we were to source this content ourselves, it would be time-consuming and very expensive. So, we’re certainly saving time and effort whilst getting value for money.”
For more information on Communications Managed, click here.