THE ROI DASHBOARD TELLS US WHAT’S PERFORMING THE BEST

“We use BriefYourMarket.com’s automated emails for reminders for people just coming out of their annual contracts, which seems to work really well. We get a good return rate on members receiving those emails.

Communications Managed has also been really good for us. We used them last September due to staffing changes at the time, so it filled a gap for our marketing and gave us something different in terms of content – we’d definitely think about using it again in the future.

At the moment, we’re following up on the emails on a regular basis to identify leads. We have a routine, so we know where our peaks and troughs are during the week and target our emails around those where we can.

Whilst there’s certainly more that we could do with targeting specific people from our emails, we find the Return on Investment dashboard really useful. We’ll quite often have a look at that and see how each campaign’s doing and which one’s performed better than others.”