HAVING BYM HAS HELPED US TAKE ADVANTAGE OF OUR GDPR STRATEGY

“Before the GDPR set in, we had our best year ever using BriefYourMarket.com. The regulation then came into effect, which as we’re part of the University of Sheffield, meant that we obviously took quite a strong stance on the GDPR and didn’t send any marketing at all to our staff or students.

So, that year after its implementation, we saw an impact on our bottom line. In 2019, with new system features like the Return on Investment dashboard and a different approach from the university, we have clawed back that deficit by a considerable margin.

We’re still not up to our 2017 levels, but we’re pretty up on last year so BriefYourMarket.com’s had a particularly big effect this year. Having the system has helped us to take advantage of what we can now do with the GDPR.”