HAVING BYM HAS HELPED US TAKE ADVANTAGE OF OUR GDPR STRATEGY
average email open rate
generated in four weeks
“Before the GDPR set in, we had our best year ever using BriefYourMarket.com. The regulation then came into effect, which as we’re part of the University of Sheffield, meant that we obviously took quite a strong stance on the GDPR and didn’t send any marketing at all to our staff or students.
So, that year after its implementation, we saw an impact on our bottom line. In 2019, with new system features like the Return on Investment dashboard and a different approach from the university, we have clawed back that deficit by a considerable margin.