After what was a whirlwind 2021 for many estate agents, it’s now time to look at how you can continue to grow in the coming year.
The UK property market is still very much on an upward trajectory but the shortage of homes available for sale means that competition is becoming fiercer between agents.
So how can you ensure that your business continues to thrive?
The answer is implementing a strategic marketing plan that ensures your business is front of mind when someone is looking to sell their home or let their property.
But what are the best marketing tactics you can utilise to build your brand?
We look at some of the best ways to market your estate agency in 2022…
2022 – the year of the short video?
Our attention spans are getting shorter, and therefore so is the content we consume. Short, snappy video is some of the best performing media on social platforms, with TikTok leading the way.
Indeed, the social media platform became the most popular destination on the internet in 2021, beating Facebook and Google for web traffic.
We’re not suggesting every agency needs to start a TikTok account but be aware of the current trend and consider how you can incorporate short video into your marketing materials.
Content is still king
For any estate agent to stand out from the crowd, producing relevant content that shows their expertise is still the number one priority.
Content can be in the form of social media posts, website blogs, email newsletters or even good old-fashioned printed materials.
The key is to consistently show that you understand the local market, are completely up to date on property news and highlight the benefits of choosing your business over the competition.
While creating great content is a way to display your knowledge and personality, it’s also important that you have a plan for making sure that it actually gets seen. Consider factors such as optimising blog content for search, for example. Or incorporate a growth strategy into your social media plan.
Email marketing is still one of the very best ways to get your message directly in front of your audience. Of course, you need to be sure that you are consistently building your database of leads, but it’s also worth considering the long-term view.
If you engage your buyers, tenants, landlords and previous vendors with your content, they will want to remain on your email list.
This helps to keep you front of mind when they look to move on and is also likely to increase your reputation as the “go to agency” in your area as you are top of the list when it comes to recommendations too.
Whatever the housing market brings in 2022, creating a solid marketing plan will help you to stay on track to achieve your goals and growth well into the future.
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