What makes a great estate agent? To start with, ensuring that every client sells in the best possible timeframe at the best possible price.
So, why is it that 51.8% of homeowners fail to sell within ten months; stagnating on the market for nearly a year?
One reason could be that agents shy away from what they see as ‘touting’ practices.
Despite its bad name, touting is defined as advertising your services or products in a way that’s persuasive and direct.
So, if we take it at its face value, every agent should be employing these tools to some degree to give homeowners a quick and efficient selling experience.
Not every agent-client relationship will be a perfect fit. The Advisory estimates that between 35 to 40% will sell with a second agent.
Sometimes it’s a simple case of that agent not having the right marketing or sales strategy to meet the requirements of the property, vendor or market.
The end result, however, remains the same. A homeowner spends too long and too much money trying to sell, before deciding it’s not for them after all.
What is the right strategy to put your agency in front of second instruction opportunities?
BuildYourMarket connects you with struggling sellers
Fail to sell within ten months
Sell with a second agent