After less than twelve days of starting a new health kick, the average Brit will fall back into old habits, ditching a new fitness regime every three months.
So, what are you doing to maintain your relevance in an ever-evolving and innovative industry?
Referring to the application of “entertainment, celebrities, and social media influencers to motivate and engage people in exercise”, Health Club Management Editor – Liz Terry – believes that fittertainment has the power to “reshape the way we manage, invest in and market” gym and fitness facilities.
It’s a growing trend that has an increasing presence in the media, with depictions of fittertainment classes featuring in a range of American films, such as: Bridget Jones’s baby and I feel pretty.
Hours a week procrastinating
Unsure how to exercise for their fitness goals