IT WORKS REALLY WELL FOR OUR STRATEGY, WITH £283,659 FROM FOUR WEEKS

“For our content marketing, we have an annual marketing plan. So, we roughly know what we’re going to be doing throughout the year, with some major milestones to work towards.

But we’ll also take stock of what is happening around us. Our ‘staying active’ campaign resulted in 581 new membership sign-ups, worth £128,666 in revenue.

The BriefYourMarket.com system works really well for our strategy. Taking September as the big example, we can plan everything in advance and create campaigns and plot them out six weeks or a month ahead of time.

That way, we know they’re all taken care of and ready to go, and as those dates roll round, things just sort of kick off. So, it takes a bit of pressure off, especially when the students actually land in Sheffield and it’s usually quite busy on the ground anyway.”