NEWSLETTERS IMPROVE VENDOR LEAD GENERATION

Valuations from one email

Valuations from one newsletter

%

CONVERSION RATE FROM ONLINE LEADS TO VALUATION

“We want people to realise that we are advisors in the property field – an information source. And hopefully, if they read our articles a bit more, they’ll have more trust in us as a brand. From our newsletters, we’ve received comments like: ‘hi, I’d actually like to know the process for selling my house, how much would the price be, etc?’

 

So, you can tell that some of them are genuine enquiries but usually we find that our valuation leads come into fruition a couple of months after. Historically, out of our online leads, we convert about 60% to valuations.”