Here at BriefYourMarket.com, we hope all of our customers were able to enjoy a safe festive period. As we begin a new year, it’s important to start off as you mean to go on.
Despite the country being placed under strict restrictions with its third national lockdown, the property market has stood strong and will remain open, meaning that estate agents will be able to fulfil the needs of their clients and meet increasing demand levels.
With many experts predicting that market demand will carry on into 2021, it’s important you make your customers aware that you’re still operating as usual and remind them why January is a great time to buy and sell.
Last January, Rightmove saw a 7.4% growth in the number of sales agreed compared to December 2019. Whilst more recently, they’ve reported on an incredible surge in website traffic over the Christmas period, with double the standard number of visitors and enquiries.
How are you planning to communicate with your database this month and maximise returns from your marketing?
In this month’s send plan, we’ve equipped our agents with six drag-and-drop emails, which offer a response to the lockdown announcement and provide ample proof about the successes of selling or letting this season.
As we come into a new year, it’s important to remind your database that – despite the national lockdown – they can still get on the market safely and successfully with your support.
To help agents in this, we’ve prepared six campaigns for our January send plan.
These communications look to encapsulate elements of the month’s events, whilst promoting your services, viewings and valuations.
Your lockdown response
As the nation begins the year in a third lockdown, it’s important you reiterate to your customers that you can still operate as usual.
We’d recommend sending this campaign to your whole database to inform them of updated lockdown guidelines regarding the property market.
A year in review for 2020
This email allows you to provide an upbeat New Year’s message for your clients.
It also offers an insight into what 2021 might hold for the market.
We’d recommend sending this to all of your customers to wish them a Happy New Year and look back at the positives of 2020.
New year, new house
This campaign highlights why January is one of the best times to place your home on the market using seasonal trends and insights.
Encourage valuations from interested homeowners, whilst reinforcing your extensive market knowledge.
For maximum effect, it would be best to send this to a filter based on applicants and potential vendors.
Top 10 most searched terms
Delve into what buyers and tenants look for when they’re browsing the market and focus on the most-searched-for phrases from the latest Zoopla reports.
We’d recommend sending this email to your whole database, as it features both sales and lettings advice.
How to manage your property chain
This email is an informative campaign that looks into the home-moving process, reassuring vendors and buyers about the stages of progression.
It’s best to send this to a filter based on applicants and potential vendors.
Hot properties to start your year with
This campaign’s purpose is to showcase your best-performing properties and give them more exposure.
Target both the sales and lettings market and show your vendors and landlords how you’re marketing their properties differently to your competitors.
For maximum effect, we’d recommend sending this to a filter of potential vendors/applicants for sales properties or tenants for lettings properties.
The next step for your new year strategy
All of these campaigns are now available for our agents to drag, drop and send from your Campaign Library. To request help implementing them, please contact our Customer Success team.
Alternatively, for more information from one of our marketing consultants, please click below.