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Choosing an agent based on service and reputation, rather than price alone

On the 10th October 2019, we were delighted to attend the EA Masters 2019, which proved to be an extraordinary event, spent in the company of some extraordinary agents and suppliers.

This week in Property Weekly, we’re taking a closer look at the ways that you can implement those all-important competitive edges that help agents like this year’s overall sales-category winner – Hannells – close the margins between winning and losing an instruction.

A ‘Brief’ guide to the Best Estate Agent Guide (BEAG)

Working alongside Rightmove, the team at BEAG carries out the largest analysis of over 25,000 branches and 15,000 agenciesshining a light on the best branches and agencies for sales and lettings. Winning a coveted BEAG provides added reassurance to vendors and landlords whilst also recognising the talent and commitment of the agents involved.

Over a period of six months, the team at the BEAG analyse the performance of every listing on Rightmove, before mystery shopping each branch to assess service levels. These assessments are divided into two phases:

Phase one:

Marketing and results​

Phase two:

Customer service​

Before we take a closer look at what you can do to enhance your proposition, let’s hear from this year’s overall winner in the sales category (and valued BriefYourMarket.com client), leading Derby-based agency, Hannells.

“BriefYourMarket.com plays a key role within our marketing strategy… [helping us to] provide our clients with a moving experience!”


62% of landlords and 66% of sellers say that using an agent who has demonstrated an ability to sell or let properties like theirs is a factor in their decision over which agent to use.

The best agents receive 136% more buyer leads for their properties.

They find a buyer up to 60% faster than their competitors.

Source: Property Academy Home Moving Trends & Landlord Surveys, 2018

The campaigns

Auto 20/20 

Automatically demonstrate your ability to sell or let.

When you update your CRM to show a property has SSTC or let subject to contract, you can automatically prospect 20 properties either side of it. You can also do this within your email campaigns, so you’ll never miss an opportunity to demonstrate your ability to sell or let a property that is similar to a prospective vendor or landlord.

Hot property campaigns

Generate real-time buyer leads.

Quickly create and send unlimited promotional campaigns for first-time buyers, recently sold and let properties, feature properties (including video tours), fresh on the market, recently reduced, to let, open house, and investment opportunities. Track real-time interactions with your listings and database, and create simple call lists to prioritise your time and generate quicker buyer leads.

Discover a world of property marketing

Maximise the promotion of your properties, services and local property knowledge with the most comprehensive offering of promotional marketing tools in the industry – all in one integrated platform.

How much additional revenue should you be 

generating from your database?

Book your free 15-minute marketing consultation today​.


Join us at Newmarket Racecourse on the 23rd October for a free day at the races, as we launch BuildYourMarket, the industry’s first multi-channel, integrated prospecting solution.

Be one of the first to see how BuildYourMarket will redefine success for your agency.



How would you like to start 2020 knowing that you’ve got a full prospecting and nurture-marketing solution in place for your agency?

We’re offering you the chance to win a fully-managed marketing service for an entire year!

You’ll get a full multi-channel marketing platform, your own Personal Content Executive, and be one of the first agents to reap the benefits from our new integrated prospecting platform: BuildYourMarket!

Click here to enter in 3 simple steps!


Campaign of the Month

With autumn here, now is a great time to target potential sellers and get more properties to market.

Our Campaign of the Month for October provides you with a really effective campaign to educate your database about the benefits of selling in autumn. There are some really nice touches here too; discussing how supply and demand impacts price, and why sellers should expect to be able to negotiate favourable prices during this period with the right agent representing them.

This topical campaign is available in our free Campaign Library. Drag, drop, send and win more business.



Email marketing made simple for estate and letting agents.

Our Activate program provides you with an initial three-month recommended send plan to generate maximum Return on Investment.


Introducing: Prop Swipe

Tap into consumer instincts through engaging property browsing.

Our new Prop Swipe feature enables agents to advertise their properties in a unique way, with the carousel style format allowing customers to ‘heart’ the homes they love, and click through those that don’t quite make the cut.


Hear from other agents

How many additional opportunities are agents generating with BriefYourMarket.com?