Finding out that personalising your emails can dramatically improve your click-through and conversion rates by up to fourteen and ten percent respectively makes for interesting reading, doesn't it? So imagine if we told you that research has shown that sending out personalised videos has the potential to increase your click-through rates by up to 300%!
People spend more time viewing videos than doing any other digital activity, so just sharing your agency's content to a video hosting site - such as your YouTube channel - isn't enough. If you really want to capitalise on the shifting tide of consumer behaviour in the digital age then you've got to engage with your clients and prospects through interactive, innovative and personalised experiences.
Personalised video is the contemporary way for an agency to define itself.
BriefYourMarket.com's philosophy is to help your agency work smarter, not harder, and that means marketing the right content, to the right person, at the right time. That's the real beauty of personalised video; it's not a 'one size fits all' approach. It's specific, defined, intimate, allowing you to communicate directly with a client or prospect about content that they're interested in, in a truly personal way.
Imagine that your agency has recently conducted a market appraisal for a potential vendor. How do you make sure you stand out from your competitors, promote your premium customer service, enhance your brand awareness, save you precious time and ultimately try and win that instruction? The answer is personalised video and it's set to revolutionize the way that a contemporary agency within the digital age conducts business.