BriefYourMarket, the marketing platform designed to help estate agents generate more instructions has announced an upgrade to their partnership with Dataloft’s hyper-local property market insights platform, Dataloft Inform.
The two have revealed that they have developed an integration between the systems to make agents’ lives easier and produce even better results.
Users will now be able to drag-and-drop analysis, trends and statistics – localised to a postcode sector and displayed in attractive and easy-to-read graphics – from within their email editor.
Alerting previous customers and new prospects of the local average house price, how values have changed over time and the latest market trends, for example, has always encouraged action. And now it’s never been easier to get that message across.
The time saving of the new process is significant and should allow agents to communicate with their audience using more relevant content, more regularly.
What’s more, the new BriefYourMarket integration automatically adjusts any images an agent wishes to use to fit with their specific corporate branding for that extra professional touch.
Existing customers of BriefYourMarket’s Communications Managed service are also able to opt in, further improving their campaigns and to aid speed of creation and responsiveness. The firm’s team of marketing executives write, design and send campaigns to attract new market appraisal requests on agents’ behalf.
BriefYourMarket’s Chief Commercial Officer, Richard Combellack, said of the announcement,
“I am very excited about the integration of our two industry-leading products. Dataloft Inform provides a new level of insight and useful data about every agent’s ‘patch’. The up-to-date analysis they’re able to supply is exactly what helps to engage a homeowner.
Combining that with our ability to distribute directly to an agent’s database or prospect constituency, via our other integrations with the leading CRM providers, is a recipe for success.
That’s before you add our on-market prospect data to the mix, too. Allowing agents to target ALL vendors and landlords currently on the market with a multi-channelled approach spanning email, social media, SMS and direct mail all but guarantees results for our customers.”
Dataloft Director, Rory Black, echoed Richard’s thoughts,
“We’re delighted to announce the integration between Dataloft Inform and BriefYourMarket. Dataloft Inform is packed full of hyper-local property market insights and we are committed to making our content as valuable and easy to use as possible.
Our integration means that mutual subscribers can publish relevant, interesting and useful content to their database, with incredible ease.”
They’re so confident of the results the link up will generate that they are offering 6 weeks free trial access with a guaranteed minimum of 4 valuation enquiries!
If you’re a Dataloft Inform or BriefYourMarket customer and would like to learn more about how the new integration could benefit you, request a free demonstration HERE, at briefyourmarket.com/demo or by emailing firstname.lastname@example.org.
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