Communicating through the coronavirus
As we enter a new phase of the COVID-19 (coronavirus), we understand that many of our valued customers may need assistance with communicating ongoing information about the issue and current business procedures to their own customer base.
Although there are measures of control in place to prevent the spread, we understand that it is vital to recognise the magnitude of the crisis and how lack of communication could lead to confusion from your customers on how your business is preparing to maintain operational procedures during this period.
Therefore, we believe it to be best practice that all of our clients have the ability to issue ongoing communications to their customer base using their BriefYourMarket.com platform. This means that the functionality and ability to use the range of communication features of your BriefYourMarket.com platform is now more beneficial than ever to you and your customers.
– We have prepared a recommended send plan comprised of eight campaigns that can be used to update your customers on your response to the issue (see below).
– We will also be offering ongoing support to help you maintain your marketing activities.
– Our Customer Success team will be available to help with your ongoing communication strategy, and we will be issuing ongoing help and advice to ensure that you continue to maximise the usage of your platform.
If you have any questions or need assistance, please contact us on 0344 800 84 24 or request a call back by providing us with details from the form below.
The BriefYourMarket.com team
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A recommended send plan for COVID-19
To support our insurance clients during this transition period, we’ve prepared eight campaigns that you can send to engage your database and generate more enquiries for your personal, commercial and cyber policies.
With downloadable assets that will pull through your primary brand colour, you can send professional and carefully-crafted campaigns to strengthen your proposition.
Revising your communication strategy
We want all of our clients to be informed about the coronavirus and confident to continue communicating with their clients.
If you’d like to talk to our Customer Success Managers about your marketing send plan, please fill out the form above. You can also download our additional support guide here.
If you’d like more information on recommended steps to mitigate the coronavirus risk, please refer to the World Health Organisation.
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Read the article for important considerations for insurance professionals.