Share the love this February…
As Valentine’s Day is one of the highest grossing commercial holidays in the UK – with Brits spending approximately £28.45 on gifts for their significant other – it is the perfect opportunity to get your guests and past clients thinking about romance.
For hotels and restaurants, there’s ample opportunity to increase your bookings and reservations this February.
With this in mind, we have prepared four campaigns for your send plan, showcasing special Valentine’s offers and an open event invitation for World Marriage Day to generate more revenue opportunities for your business.
Billion pounds to be spent by UK consumers this Valentine's Day
%
Will visit a restaurant with a special Valentine's menu
%
Will choose a restaurant with a romantic atmosphere
Save the date
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What better date than the 9th February – i.e. World Marriage Day – to open your doors to future brides and grooms for an open day event? If holding a small wedding fayre is off the cards, use this topical campaign to promote your wedding packages and promotions, offering more intimate one-on-one venue tours to prospective newlyweds. Valentine’s Day sees online searches for ‘how to propose’ jump from 12,100 in a month to 22,000 in February, making it a really hot topic amongst your customer base. Invite potential customers to meet you and get a feel for your venue, whilst reaffirming your value above local competitors.
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Valentine's Day
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In the run up to the day itself, send this interactive campaign to encourage more direct bookings. For maximum effect, we would recommend targeting your hottest prospects using your recent open and click-through reports. With a non-promotional angle, this is a great way to engage with guests and drive more direct bookings. When planning a Valentine’s Day getaway, Brits are 40% more likely to choose a hotel over a rental like Airbnb, so share a great offer to secure their business.
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Love at first bite
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UK consumers spend over £1 billion on Valentine’s Day. With a preference for experiences over gifts, it is expected that a significant amount of this revenue will be spent on dining out and romantic getaways. When choosing a restaurant, 13% will opt for one that has a special menu or promotion and 21% will choose one with a romantic atmosphere – so consider making these the focus of your email this week. Year-on-year, this holiday has become less about romantic relationships and more about ‘self-gifting’ and treating friends of family. Keep the sharing spirit going by looking at the memorable experiences your guests can have with you. |
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Ahead of your stay
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This simple but effective campaign provides you with the perfect opportunity to cross-sell and upsell to guests pre-stay. Remember to apply an appropriate filter or contact list targeting those staying with you in the near future. Given that 59% are interested in upgrade offers, this is a key communication to increase spend-per-head, whilst reducing the likelihood of cancellations. |
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Save the date
What better date than the 9th February – i.e. World Marriage Day – to open your doors to future brides and grooms for an open day event?
If holding a small wedding fayre is off the cards, use this topical campaign to promote your wedding packages and promotions, offering more intimate one-on-one venue tours to prospective newlyweds.
Valentine’s Day sees online searches for ‘how to propose’ jump from 12,100 in a month to 22,000 in February, making it a really hot topic amongst your customer base.
Invite potential customers to meet you and get a feel for your venue, whilst reaffirming your value above local competitors.
Valentine's Day
In the run up to the day itself, send this interactive campaign to encourage more direct bookings. For maximum effect, we would recommend targeting your hottest prospects using your recent open and click-through reports.
With a non-promotional angle, this is a great way to engage with guests and drive more direct bookings.
When planning a Valentine’s Day getaway, Brits are 40% more likely to choose a hotel over a rental like Airbnb, so share a great offer to secure their business.
Love at first bite
UK consumers spend over £1 billion on Valentine’s Day.
With a preference for experiences over gifts, it is expected that a significant amount of this revenue will be spent on dining out and romantic getaways.
When choosing a restaurant, 13% will opt for one that has a special menu or promotion and 21% will choose one with a romantic atmosphere – so consider making these the focus of your email this week.
Year-on-year, this holiday has become less about romantic relationships and more about ‘self-gifting’ and treating friends of family. Keep the sharing spirit going by looking at the memorable experiences your guests can have with you.
Ahead of your stay
This simple but effective campaign provides you with the perfect opportunity to cross-sell and upsell to guests pre-stay.
Remember to apply an appropriate filter or contact list targeting those staying with you in the near future.
Given that 59% are interested in upgrade offers, this is a key communication to increase spend-per-head, whilst reducing the likelihood of cancellations.
Each month, we prepare a send plan just for the hospitality industry. These inspirational campaigns are designed to increase your brand awareness, generate you more bookings and influence loyal guests in 2020.
Get in touch to find out how much additional revenue you could be generating with a monthly send plan.