“We were keen to grow our High Net Worth Home Insurance business and so decided to go with a direct mail campaign using BriefYourMarket.com’s Print Shop.
We designed the initial cards to go out and these were sent to approximately 350 homeowners. This is to be followed up shortly with a letter highlighting another key benefit that makes FOCUS different as an insurance broker. In the meantime, we had a response to our first mailing and have obtained data to allow us to quote at the next renewal.
We will continue to use the Print Shop feature, as we feel this hits the spot that perhaps other marketing sometimes misses – and BriefYourMarket.com enables us to do this easily and cost-effectively.”