“Someone might not be looking to sell or buy right now, but they’ve got an email in their inbox that they might just flag for a later date. If we don’t get an actual direct lead straight away, it will happen. Someone will always come back to that email, they will click on the online valuation tool, and they will remember your name for future use – so it’s never a waste.
We get a lot of repeat business, but we have a number of long-standing competitors, so it’s very important to us to keep increasing our brand awareness, which allows the business to grow. BriefYourMarket.com has helped us to plan our digital marketing and build our brand by sending E-shots and direct mail. It’s definitely a really integral part of our business.”