Enter BriefYourMarket

A helping hand from BriefYourMarket.com
Preparing your next Marketing Plan

We understand the value of a consistent marketing plan in delivering brand awareness for your business.

Utilising Door to Door to distribute your mini magazine or canvassing material is a proven marketing technique utilised by a number of successful companies, ensuring you are kept at the forefront of your local marketplace. 

As with most things, timing and repeated communication is everything. It’s all about the planning ahead to make sure you target your audience. Door 2 Door requires at least six weeks notice to secure your dates for distribution. Therefore, it is vital to plan well in advance.

At BriefYourMarket we can support you in the development of your campaign and coordinate the print and distribution for you.

How frequently?
We strongly advise against sending canvassing or mini magazines as a one-off trial – your potential customers are
unlikely to recognise your brand among many others if you settle for a one-off
campaign.

Brand awareness is best built through repeated communication with your
market. Consistent, attractive
communication will have an impact and get you noticed.

What are the advantages of using
canvassing and mini magazines?
With these expertly designed canvassing,
A5 four page or A5 eight page mini
magazines you will have at your disposal
an effective brand marketing campaign
that is personalised, consistent,
compelling and cost effective.

Bespoke canvassing or mini magazines
will present your company in a high quality
format, demonstrating how you can offer
much more than your competitors.
If done properly, the complete canvassing
or mini magazine campaigns will lead to
more valuations, enquiries and enable you
to win more business.

A campaign such as this also guarantees:

• Delivery to your target households via
Royal Mail.

• Distribution during peak periods of
activity within your marketplace.

• GUARANTEED to be the only ones in
your marketplace being distributed at
that time.

QAs

Q. Why use Door to Door?

A. Utilising Door to Door is a proven marketing technique, ensuring you are kept at the forefront of your local marketplace.

Q. Can I use for a one off campaign?

A. As with most things, timing and repeated communication is everything. We strongly advise against sending canvassing or mini
magazines as a one-off trial – your potential customers are unlikely to recognise your brand among many others if you settle for a one-off campaign.

Q. What's the difference in Direct Mail and Door 2 Door?

Cost! It will be far cheaper to hit a wider audience than spend the same on targeting less houses with Direct Mail.  For example if you spend £1,000 with door-2-door you would hit roughly 10,000 houses in an area but if you spent £1,000 with direct mail you would only get roughly 1724 houses so the wider the audience the cheaper it is.

Q. How do we go about enquiring?

A. We can support you in the development of your campaign and coordinate the print and distribution for you. All we would require is
postcodes and sectors you wish to target and month/s you wish to deliver and we’ll do the rest for you. To enquire contact us using the below form.

Q. Does BriefYourMarket cover everything including print?

A. We help you target your area, schedule your distributions, organise the print and tell you how much it will cost. We do it all, you don’t have to do anything! Prices from 10p printed and delivered per door for canvassing and from 14p for mini magazines.*

Q. What is the lead time?

A. Door 2 Door requires at least six weeks notice to secure your dates for distribution. Therefore, it is vital to plan well in advance.

Q. Is the artwork printed on recycled paper?

A. Our print suppliers use FSC® certified paper, which means it is paper that has been harvested in a responsible manner and often
contains recycled paper.

Q. How often should we distribute?

A. Consistent, attractive communication will have an impact and get you noticed so we tend to suggest a printed campaign either every couple of months or every quarter. To see the best results we suggest using all elements of BriefYourMarket, online and offline.

If done properly your campaigns will lead to more valuations, enquiries and will enable you to win more business.

Q. What print options do we have?

A. You can either do A5 canvassing card or A5 4 page or A5 8 page mini magazines. BriefYourMarket will work with you to design an effective brand marketing campaign that is personalised, consistent, compelling and cost effective.  Bespoke canvassing or mini magazines will present your company in a high quality format, demonstrating how you can offer much more than your competitors.

Q. What are the benefits to using Royal Mail?

A. With Royal Mail Door 2 Door we guarantee that each household in your drop will receive your campaign. We also guarantee that you’ll be the only ones in your marketplace being distributed at that time so there is no competition.

Q. When do I have to pay for the distribution?

Once contract is confirmed you will be issued with an invoice 30 days prior to your drop to pay directly with Royal Mail. Your print invoice will be separate and raised at the end of month.

The Process

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