With offices in 275 locations worldwide, Fine & Country has the largest share of upper-quartile homes in Portsmouth and surrounding areas, and they specialise in residential properties worth upwards of £500,000. The Drayton branch is well-established, with a strong commitment to customer service and to personalised marketing, Fine and Country were ideal candidates for a system like BriefYourMarket.com.
Fine & Country’s Drayton branch has always ensured regular contact with its customers - but when rewarded with rapid growth, they found it increasingly difficult to juggle their busy schedules with maintaining high-quality communications. They wanted a marketing system that could integrate with their own existing property management software so that leads and prospects could be contacted as regularly as customers. They also need to comply with regulations that are highly important for a brand of their size. At the same time, Fine and Country's biggest challenge was time - how they could create content marketing streams whilst also running a busy and successful estate agency.
- Compliance with the Consumer Protection Regulations were met due to the cautious way in which BriefYourMarket.com handles data, working with Fine and Country's property software to ensure a fully connected view.
- Fine and Country joined out 'Marketing Managed' service. This full content, design and send package means that BriefYourMarket.com maintain the day to day marketing tasks, allowing Fine and Country time to work strategically. This consistent approach to outbound marketing has ensured an overall increase in customer communication.
- Increased customer engagement was another great benefit. Fine and Country saw a 56% average open rate during their first quarter with BriefYourMarket.com, combining a mix of automated email, manual 'campaign led' emails as well as newsletters.
- Integration with existing property software and the ability to send automated messages such as emails, surveys and SMS also meant that marketing takes less time.