“Digi-Val is without a doubt one of the best returns on investment we use.
We’re starting to put it on print campaigns and advertising Digi-Val in that way, because it’s actually more likely that people will use that than they are to phone your office.
So, why not put it on all your email marketing campaigns, as well as just either a little footer or a banner or whatever it might be, and use it in different ways other than let it sit on your website.”