The Help to Buy scheme is fast approaching its deadline day. We look at how this could provide your agency with a lucrative campaign to help finish 2016 on a high.
The HM Government’s website notes that the Help to Buy: mortgage guarantee scheme is scheduled to finish on the 31st December 2016. You’ll obviously be aware of the benefits of the scheme, but the questions that we put to you are: do your potential prospects know about the benefits, how do you get the message across to them before time runs out on this venture, and could this campaign offer your agency a lucrative end to 2016?
Now we’re not being naïve, we know that buying a house in December isn’t at the top of everyone’s Christmas list, yet, due the fact that the scheme is available for first time buyers and those who might be considering moving home again, information about the Help to Buy: mortgage guarantee scheme could be the perfect Christmas present that you could give to your prospects this December and, potentially, help your agency finish 2016 on a real high.
With potential buyers only having to find, in most cases, a 5% deposit of the purchase price in order to qualify for their mortgage, coupled with the fact that the scheme is specifically aimed at those who cannot afford to get on the property ladder or afford to move home under normal circumstances, the scheme offers potential first-time buyers and movers a genuine option to own a new build or second hand property.
Combining a targeted email campaign with (potentially) your last direct mail campaign of 2016 might just bring in some surprising results. The Independent (online) suggests that around ‘31,000 first-time buyers have been assisted by the Help to Buy scheme’, which, as they note, is an ‘undeniably positive move’ for the market. They also state that “[t]he number of first-time buyers achieving a mortgage on their first home in June was up 17 per cent compared to the same month last year, according to figures from the Council of Mortgage Lenders.”
So let’s look at potential campaign strategy and analyse the potential benefits.
Combining a targeted email and direct mail campaign would be our suggestion.
- Take advantage of your previous rental and/or successful buyers within your database. Design a campaign-specific email, add a pdf attachment that details the specifics, and give your agency another touch point with them, stirring their interest. Using the system allows you unlimited email sends, so you have nothing to lose and potentially everything to gain.
- Ramp-up the possibilities of return by sending a beautifully designed direct mail card to them to really grab their attention. Use our unique Door to Door service and canvass large areas in your area for as little as 12pdoor.
- There are also added benefits to a campaign like this, you’ll raise your brand awareness, put your agency at the forefront of potential applicants’ minds and demonstrate that your agency has its finger on the pulse.
- Even if now isn’t the right time to buy or make that next move, you’ve planted that all important seed for 2017. So when the time comes, it’ll be your agency that your prospects will have in mind. You’ll also be driving people to your website and to your properties, so consider the campaign as a great way to help generate interest for the forthcoming business year.
View our example direct mail card and Help to Buy pdf by clicking on the buttons below. You can also click on the video link to find out more about our fantastic Door to Door service.
To discuss your campaigns or to find out more about any of our innovative services, simply call 0344 800 8424 and speak to one of our expert team today.