The leisure industry is evolving. More and more people are now looking to technology to provide them with the necessary stimulus to get them active. Find out how you can capitalise on this opportunity.
Life can be demanding sometimes don’t you think? Half of the British population certainly seem to feel that way, with 4 in 10 people stating that they’re busier now than they were a decade ago. Modern living somehow dictates that ‘spare-time’ – often associated with just putting your feet up – is quickly becoming a thing of the past. Today, we all seem to be occupied by one thing or another. Even certain technological advancements, designed to make our lives easier, often manage to invade our spare-time and become detrimental to our quality of life. It seems that we’re a nation that just loves to keep busy - often keeping busy doing things that don’t necessarily do our health any real favours. We live in an age that constantly requires us to keep several plates spinning all at once, dividing our time between work, family and social commitments and so, unsurprisingly, wellbeing is often one of the most neglected areas of our lives. We’re all aware of it’s importance, yet heedlessly overlook doing something about it.
The impacts of leading a hectic lifestyle, coupled with a lack of activity, are, of course, well documented. On the surface, we see a steady increase in the rise of ‘everyday’ problems such as indigestion, irritability, anxiety and stress. Dig deeper and the facts become increasing uncomfortable. It’s estimated that 1 in 10 premature deaths around the globe are a direct result of inactivity, with a direct link to an increased risk of heart disease and some forms of cancers too. This isn’t scaremongering or propaganda, it’s a fact of the age that we’re living in today.
The range of excuses that people site for not going to the gym include: ‘membership costs’, ‘feeling intimidated’, ‘fear of what other people think of them when they’re exercising’ and ‘not feeling fit enough to start exercising in the first place’. So, it quickly becomes clear that two factors play a major role in stopping people from getting active: lack of time and a fear of the actual facilities and activities.
The role of the leisure industry professional now has the unique opportunity to evolve. Your expertise and knowledge are vital in today’s fight against inactivity. The leisure professional is now effectively a mentor and a role model that has to provide personal and tailored support to their customers. The positive affects of which aren’t just physical, they’re behavioural; helping control mental health issues, bolster relationships and facilitate an overall positive change of attitude. It’s no longer just about showing someone how to make positive change, it’s about showing, explaining why, monitoring, encouraging, being there every step of the way and making sure that your business understands the needs of your customers in relation to their hectic lifestyles.
You’re probably well aware that technology is putting up a genuine challenge towards the traditional membership structure. That’s because the leisure industry is quickly realising the potential in technology to make their business and services more flexible. Flexibility, combined with innovative ways to encourage people to get active, is rapidly helping to change the way that exercise is perceived; it’s becoming more accessible and easier to fit into a busy lifestyle. Your business now has the opportunity to take advantage of these features and tackle inactivity through the use of innovative personalised technology.
In order to stay ahead it’s time to be daring, pioneering and a little avant-garde.
We’re already well aware that people spend more time viewing videos than doing any other digital activity, so just sharing your business’ content to a video hosting site - such as your YouTube channel - isn’t enough. If you really want to capitalise on the shifting tide of consumer behaviour in the digital age then you’ve got to deliver and engage with your clients and prospects by using interactive, innovative and specifically personalised experiences.
Personalised video is the contemporary way for a business to define itself due to the unique characteristics available to you within the medium. BriefYourMarket.com’s philosophy is to help your business work smarter, not harder and that means marketing the right content, to the right person, at the right time. That’s the real beauty of personalised video; it’s not a ‘one size fits all’ approach, it’s specific, defined, intimate, allowing you to communicate directly with a client or prospect about content that they’re interested in, whilst having the added bonus of humanising your business and your leisure professionals.
Imagine being able to create personalised videos that connect directly to each of your individual customers. Create tailor made fitness videos, motivational videos, specialised content detailing the benefits of specific activities, specialised dieting and weight loss videos…the list goes on and on.
With BriefYourMarket.com’s cost-effective personalised video feature, you’re addressing the fundamental needs of your customers and potential customers in a contemporary way, motivating them to get active whenever and wherever they are around the globe. Find out more about the potential of personalised video by clicking on the video link button below.
Start targeting people, not numbers.
To discover the potential of personalised video and help your business cut through the noise of your competitors, call our dedicated team TODAY on 0344 800 84 24 for further details, or simply click on the contact button below.