Surveys indicate that confidence amongst second steppers is on the rise. Is your agency capitalising on this instruction-winning information?
In a recent article published on the Estate Agent Today’s website, it’s been reported that “[c]onfidence amongst ‘second steppers’ – those aiming to sell up to move to larger homes – is improving according to a survey from the Clydesdale and Yorkshire banks.”
The research indicates that second-steppers are often ready to move due to ‘outgrowing the size of their existing home’ and because they are focused on ‘moving up the property ladder’.
So how can your agency use the BriefYourMarket.com system to capitalise on this growing confidence to win more instructions?
Make use of automated communications
How many second stepper do you think you have hidden in your database? Our bet is a fair few! Stay in touch with previous customers and prospects on a regular basis using automated communications. This will ensure that your agency is at the forefront of their minds when it comes to moving again.
Utilise the power of content
With our unique preference-based digital newsletters, sharing informative and useful information to demonstrate your local expertise couldn’t be easier. Stir potential second-steppers' interest with market updates and advice on the best times to sell.
Ask, listen and provide
Gather insightful information about the current status of your database by using digital surveys. Understanding exactly what potential or repeat clients want is the key to successfully converting them into a customer. Use a survey to gauge how happy homeowners currently are, when they are most likely to move, and what services they would require when the time comes.
Want to see automation, newsletters and surveys in action?
Book a free online consultation with a member of our team by calling 0344 800 8424 or click the button below to request a call back.