“Our objectives have been to get market appraisals booked or to drive traffic towards a certain event. For example, we’ve had an open house, so we wanted to drive traffic towards that using BriefYourMarket.com.
Two out of the seven that attended were there specifically because of a campaign and one of them very specifically had said that their son got the email and said: ‘you should look at this, this is what you’ve been looking for’, and they completely agreed – they turned up and they loved it.
Another lady turned up, and again she’d brought her mother with her, so it’s getting us in front of the right people.”
