“We use an agent-owned print publication, not so much to sell properties but as a showcase and an aspirational piece – i.e. look how good our instructions are and what we can do for you.
If I was going to put the two side-by-side, then BriefYourMarket.com’s proposition far outstrips that.
There isn’t any other type of marketing that I could do for an hour a month that would give me the same return and at such a low cost. For example, we know when our E-Zines have gone out because we get two to four valuations per office from it.”