ADDITIONAL REVENUE: HOW MUCH COULD YOUR ESTATE AGENCY MAKE WITH BRIEFYOURMARKET.COM?
Your estate agency could generate a minimum of £5,041 per branch in recurring revenue per month with BriefYourMarket.com.
BriefYourMarket.com can generate your agency valuable additional revenue every month by ensuring all opportunities are taken advantage of, conversion rates are maximised, and success monitoring is carried out.
How much additional revenue could your agency generate per month?
Based upon a single branch with a database of 10,000 contacts across archive and active, here is what you could generate per branch every month with the following metrics in place:
| No. of landlords in database | 200 |
| Typical monthly sales | 6 |
| Typical monthly rents | 16 |
| Let-only landlords serviced a year | 36 |
Savings calculation:
*Table scrolls on mobile devices.
| Included with BriefYourMarket.com | Average per case | Revenue generated | How is this achieved? |
|---|---|---|---|
| Re-valuation campaigns at key intervals: 3yrs + | £400 | £800 | £400 per average valuation based on £1000 average per instruction and £2,200 average per sale. (considering fall throughs at each of the stages). 2x valuations won per month. |
| Lost valuation: win-back nurture marketing campaign | £400 | £400 | 1 x valuation win back won per month. |
| Valuation completed: not instructed nurture-marketing campaign | £400 | £200 | 1/2 a valuation won per month. |
| Upsell let-only landlords to rent collect | 8-10% (£50) | £100 | 2 of the let-only -landlords upsold per month. |
| Upsell let-only landlords to fully managed | 12% (£60) | £120 | 2 of the let-only landlords upsold per month. |
| Re-mortgage campaigns at key intervals: 2, 3 or 5yrs | £250 | £1,500 | Based on 720 historic buyers, 10% engage to re-mortgage per year. |
| Introducing mortgages automatically at key stages (e.g. viewing booked, offer made) | 20% increase (£250) | £300 | Increasing penetration of offering mortgages by 20% per month by automating the process. |
| Introducing Home Insurance & Building and Contents Insurance automatically at key stages | £50 | £300 | Automatically offering general insurance when a property sells to the buyer. |
| Referrals of out-of-area vendors with properties automatically identified | 20% (£425) | £425 | 12 out-of-area referrals generated annually. |
| Bi-annual landlord equity-release campaigns | £250 | £416.67 | 10% penetration of total landlords annually. |
| Landlord rent Indemnity Insurance introduced automatically at key stages | £50 | £83.33 | 10% penetration of total landlords annually. |
| Tenant Indemnity Insurance introduced on application | £50 | £80 | 10% penetration of tenants renting properties per month. |
| Media and utilities automatically introduced at key stages | £50 | £80 | 10% penetration of tenants renting properties per month. |
| Conveyancing automatically introduced at key stages | 20% increase (£250) | £150 | 20% uplift of 50% of sales taking conveyancing via the estate agent. |
| Life Protection introduced at key stages for tenants and home buyers | £50 | £86 | 10% penetration of total tenants and buyers taking life protect. |
| TOTAL: £5,041.00 |
DISCOVER HOW MUCH YOU COULD GENERATE IN JUST 30 MINUTES…
BriefYourMarket.com is an award-winning multi-channel marketing platform that helps estate and letting agencies to grow their market share, increase appraisals and instructions, cross-sell financial services and generate repeat business.
Your consultation is provided free of charge and you are under no obligation to purchase. On average, a consultation takes around 30 minutes.
