For most companies, Christmas is one of the busiest times of the year, and estate agency is no different.
Statistics from Rightmove show that the festive season sees an incredible rise in online property-browsing, with peaks in website engagement on Boxing Day (1.7 million visitors), the 29th December (2.3 million), and the 1st January (3.3 million).
Due to this rush of interest, your Christmas campaigns are more important than ever if you want to stand out against your competitors and give sellers a reason to list with you now and in the new year.
With just a month to go, we’ve made things even easier by doing all of the hard work for you. Keep reading to see the fully mobile-optimised campaigns that are currently available to drag and drop from our Campaign Library.

Campaign 1: Property exposure

Campaigns such as this encourage homeowners to be aware of listing early to maximise online potential for their property marketing. 

With many setting moving to a new house as one of their New Year’s resolutions for 2020, this particular campaign features an interactive GIF that highlights the increase in portal viewings pre and post-Christmas to encourage sellers to book a free market appraisal with you ahead of the big day.

 

Campaign 2: List before Christmas

This ‘list before Christmas’ campaign reinforces your first send by solidifying the fact that if sellers are looking to move in 2020, they should bring their property to market now in order to stand out and beat the rush of people who will list directly after Christmas.

According to Google, there are an estimated 14 million searches for properties in December, jumping to 21 million in January – so properties listed by Christmas are likely to hit the market at the perfect time!

This campaign also includes an interactive GIF to encourage readers to scroll to the property statistics below, which prove your knowledge of the industry.

 

Campaign 3: Hold onto your baubles

We know that putting up the Christmas decorations on the 1st of December is a huge tradition for a lot of people, however, holding off on this could really benefit those who are serious about selling.

While many people feel that making their house festive and cheerful will encourage buyers, it could actually have the opposite effect, so sellers should hold onto their baubles – at least until the marketing photos have been taken.

 

Campaign 4: We're fast

Father Christmas would have to visit 822 homes a second to deliver all the world’s presents on Christmas Eve – but thankfully you don’t have to.

Simply send this email campaign showcasing your average selling times and demonstrate how you’re (almost) as fast as the man himself.

Buyers at Christmas are often more serious and come with a sense of urgency, meaning that houses listed in December can take around 62 days to sell, compared with October at over 80 days!

This introduction of seasonal property trivia allows you to show that you’re the local expert with a topical, light-hearted message.

 

Campaign 5: White Christmas

Whether or not a White Christmas is on the cards for this year remains a mystery, but this great campaign links together two data sources to show a dramatic increase in property prices since the last official one in 2010.

Offering easy-to-read average property prices using Land Registry Data, send this to your clients to encourage them to book a free market appraisal with you and find out how much their home has increased in value since they moved in.

 

Campaign 6: Thank you
Finally, this elegant ‘thank you’ campaign automatically brands to your primary colour(s) and allows you to showcase your success stories from 2019, positioning you as the expert for 2020.

 

As well as Christmas email campaigns, why not put yourself in front of clients with some festive direct mail cards?
We have provided a range of property-focused print communications, which draw attention to topical content and relevant statistics that encourage sellers to book an appraisal with you.
Campaign 1: Property exposure

Campaigns such as this encourage homeowners to be aware of listing early to maximise online potential for their property marketing. 

With many setting moving to a new house as one of their New Year’s resolutions for 2020, this particular campaign features an interactive GIF that highlights the increase in portal viewings pre and post-Christmas to encourage sellers to book a free market appraisal with you ahead of the big day.

Campaign 2: List before Christmas

This ‘list before Christmas’ campaign reinforces your first send by solidifying the fact that if sellers are looking to move in 2020, they should bring their property to market now in order to stand out and beat the rush of people who will list directly after Christmas.

According to Google, there are an estimated 14 million searches for properties in December, jumping to 21 million in January – so properties listed by Christmas are likely to hit the market at the perfect time!

This campaign also includes an interactive GIF to encourage readers to scroll to the property statistics below, which prove your knowledge of the industry.

 

Campaign 3: Hold onto your baubles

We know that putting up the Christmas decorations on the 1st of December is a huge tradition for a lot of people, however, holding off on this could really benefit those who are serious about selling.

While many people feel that making their house festive and cheerful will encourage buyers, it could actually have the opposite effect, so sellers should hold onto their baubles – at least until the marketing photos have been taken.

Campaign 4: We're fast

Father Christmas would have to visit 822 homes a second to deliver all the world’s presents on Christmas Eve – but thankfully you don’t have to.

Simply send this email campaign showcasing your average selling times and demonstrate how you’re (almost) as fast as the man himself.

Buyers at Christmas are often more serious and come with a sense of urgency, meaning that houses listed in December can take around 62 days to sell, compared with October at over 80 days!

This introduction of seasonal property trivia allows you to show that you’re the local expert with a topical, light-hearted message.

Campaign 5: White Christmas

Whether or not a White Christmas is on the cards for this year remains a mystery, but this great campaign links together two data sources to show a dramatic increase in property prices since the last official one in 2010.

Offering easy-to-read average property prices using Land Registry Data, send this to your clients to encourage them to book a free market appraisal with you and find out how much their home has increased in value since they moved in.

Campaign 6: Thank you

Finally, this elegant ‘thank you’ campaign automatically brands to your primary colour(s) and allows you to showcase your success stories from 2019, positioning you as the expert for 2020.

As well as Christmas email campaigns, why not put yourself in front of clients with some festive direct mail cards?
We have provided a range of property-focused print communications, which draw attention to topical content and relevant statistics that encourage sellers to book an appraisal with you.