What has been the most popular topic asked for by customers?
Iwan: By far, the most popular campaigns we get asked to do for property are valuation-winning campaigns – i.e. price increases in X area.
These campaigns always result in leads being generated for our customers, and given that valuations kick-off the customer journey, it’s important that we get it right and create something that will appeal to the target audience.
Chris: We find that it works well if the campaign links back to the specific location, such as: ‘do you know prices in Derby have risen?’, with links to the agent’s Digi-Val tool, encouraging recipients to request a free online valuation.
How do you ensure that your customers receive content that’s relevant to their brand?
Chris: When we build the campaigns, we always take into account the customer’s own brand – often having their website open at the same time to ensure that the content we put together is consistent and relevant.
By personalising the content for each customer, adding their logos and ensuring that their imagery fits in with their brand, each client receives highly-personalised content.
In terms of newsletters, we write a large selection of new articles each and every month, with a number of topics to pick from.
One of the nicest parts of the job is tailoring the campaigns and newsletters to the customer’s requirements, so we’re constantly thriving to produce the most tailored content possible.
What do you enjoy doing most for your customers out of emails, newsletters and social media?
Iwan: I’d say coming up with campaigns is one of the most enjoyable aspects of the job, as I get to be more creative.
Often, clients use Communications Managed if they struggle to find the time for marketing, so it becomes our job to then create something that both they and their customers will appreciate, with the freedom to try out new things on their behalf.
Once you’ve created a few campaigns for a client, you start figuring out what they like and what they want, and how they like to portray their brand.
Each customer is different, so it’s important to get to know each individual – once you understand them, you can become more innovative.
Chris: I honestly enjoy all parts of job as it’s so varied, but the social media has been a pleasure to work on.
Trying to come up with snappy content with eye-catching images is a real challenge and really satisfying when the customer is pleased with the end result, and we can see their follows and likes increasing.
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Today’s consumers expect brands to produce engaging content, so our Communications Managed will save you time whilst generating you more business.