RPS Estate & Letting Agents are a popular estate and letting agent based in Hampshire. The company provides expert sales, lettings, property management, financial advice, and new homes to customers in and around the areas Lee on the Solent, Stubbington, Hill Head, Alverstoke and Gosport.
RPS Estate & Letting Agents wanted to maximise their brand awareness and appeal to potential prospects in the area. Before using BriefYourMarket.com they had never used email marketing to communicate with their customers and prospects, and they were looking for a marketing solution that provided multiple channels on one platform – without having to make a big dent in their budget. They had been using letters on occasion, but with no firm strategy in place, they weren’t getting the results they were looking for.
- Valuations after sends – RPS Estate & Letting Agents have generated 4 valuations alone using the BriefYourMarket newsletter feature, and they have since had several more as a result of the eye-catching direct mail campaigns they send out to their local area.
- Huge savings – By being able to choose exactly who would receive their communications helped Rowe Property save money on untargeted campaigns. For example, a ‘sold in your road’ campaign sent to 40 prospective customers cost the company just £30.24, whilst unlimited emails provide even more savings.
- A great response from customers - Despite never having used email to market to their customers and prospects, RPS Estate & Letting Agents have achieved a staggering 32% open rate and a 6% click-through rate – well above average for the property industry.