Mayhews and BriefYourMarket.com
With an expanding network of over 400 offices across Surrey and Sussex and an associated Park Lane office, Mayhews is one of the most respected estate agencies in the region. Although they are best known for their sales, from starter homes to country estates, they also cover residential lettings, conveyancing, acquisition, and equestrian and rural property.
Mayhews joined BriefYourMarket.com as they were looking to achieve a faster turnover of sales and lettings by targeting their marketing to specific clients, as well as only sending out details of their most relevant properties.
What We Offered:
BriefYourMarket.com's software is based around some key elements that were highly useful to Mayhews, including the automated survey tool, emails, and unlimited newsletters. We also offered an integration into their Estate Agency Software so that their data was live and refreshed, meaning highly relevant, timely marketing communication became automatic and not a manual task. Becuase BriefYourMarket.com newsletters can be easily analysed, Mayhews were able to follow up with contacts who had clicked on areas of their newsletters, providing more information and follow up calls.
- Positive feedback received from vendors and landlords
- An average of 6 enquiries per week gained
- Able to easily follow up on contacts who have expressed an interest in their newsletters
- Surveys help generate valuable feedback at important customer touchpoints
- Easy integration with their existing software
- Able to offer more targeted marketing through segmented intelligent newsletters