LondonBorough

The London Borough of Richmond upon Thames has several council managed sport and fitness centres that offer gym facilities, sports pitches/grounds, badminton/tennis courts, swimming pools and much more.

The Challenge:

London Borough of Richmond were recommended BriefYourMarket.com by their software provider, Gladstone MRM. They wanted to start sending out monthly e-newsletters, emails and renewal emails to their customers, which they had previously done by post. This means that they were not taking advantage of all of the data that they held. 

They also wanted to start exploring other communication channels, such as SMS, triggered/automated emails and questionnaires.

The Results

  • A smooth integration with existing software
  • 22% increase in memberships following launch of brand new membership brand
  • Better customer targeting
  • Increased brand visibility
  • Great feedback from customers using survey tool
  • Uptake in new classes through promotion
  • Promotion leading to more referrals/signups
  • Reduced staff time stuffing envelopes for letter campaigns. 

Case Study

London Borough

LondonBorough

The London Borough of Richmond upon Thames has several council managed sport and fitness centres that offer gym facilities, sports pitches/grounds, badminton/tennis courts, swimming pools and much more.

The Challenge:

London Borough of Richmond were recommended BriefYourMarket.com by their software provider, Gladstone MRM. They wanted to start sending out monthly e-newsletters, emails and renewal emails to their customers, which they had previously done by post. This means that they were not taking advantage of all of the data that they held. 

They also wanted to start exploring other communication channels, such as SMS, triggered/automated emails and questionnaires.

The Results

  • A smooth integration with existing software
  • 22% increase in memberships following launch of brand new membership brand
  • Better customer targeting
  • Increased brand visibility
  • Great feedback from customers using survey tool
  • Uptake in new classes through promotion
  • Promotion leading to more referrals/signups
  • Reduced staff time stuffing envelopes for letter campaigns. 

Case Study

London Borough