Let Leeds are a team of letting agents who help their clients find rental properties in Leeds. Their services include credit checking, personal viewings and they also offer an online property search.
Let Leeds pride themselves on offering a seamless and straightforward service to their customers, and have helped many students and professionals find their perfect property in the Leeds area, but they knew this was a real growth area for them. They wanted to increase their brand awareness amongst young professionals and students, and they also wanted to communicate effectively with their database of applicants who were not in the student demographic. Ideally, this communication - even though covering 2 distinct areas, would be quick and easy to do.
What We Offered:
BriefYourMarket.com worked with Let Leeds to provide a full software marketing soloution, and in particular, Let Leeds have seen success with their new email marketing feature. 'Hot Property' templates were created by our designers, which allow Let Leeds to have an easy to complete newsletter that highlights only the best properties. This can be segmented based on property type, meaning a higher CTR for interested potential tenants. By linking our email marketing software with Google Analytics, Let Leeds were able to see the spikes in website traffic associated with an email communication - which increase by around 300% per send.
"We feel that the platform is essential for our communications and adds scope for us to grow our business even further."
- Regular repeat visits and enquiries generated from their opt in database of tenants and potential tenants
- Hot Properties emails have generated a 300% increase website traffic directly after a send.
- All Let Leeds newsletters and emails are tailored to suit the preferences of the individual recipients, using our smart prefrencing tool as well as our filter and lists system.
- Easy integration with existing software meant that Let Leeds were able to onboard and start seeing results very quickly.