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Insurance Services are expert providers of insurance services across multiple areas, including motor, commercial business, travel and property. They are partnered with some of the most prominent insurers in the UK.

The Challenge:

CIA Insurance Services wanted a better communication process with their clients ahead of renewal period, but they were looking to move away from the expense of in-house letter sends. As a market-leading insurance company, they knew they needed a solution that would help them save time and money, whilst helping them maintain their reputation for outstanding customer service.

The Results

  • CIA Insurance Services have made sales directly following a campaign sent out using BriefYourMarket.com. “The personalised and targeted email campaign is our most profitable way of generating new sales”
  • Sending letters through BriefYourMarket has helped CIA Insurance Services save money. “We have estimated we are saving the equivalent of 2 full time staff with the outsourcing of the printing and posting of our insurance renewal letters.”
  • Increased communication with clients –Approximately 140,000 of the company’s clients now each receive up to 3 letters regarding their insurance renewal, helping CIA Insurance Services to enhance their upselling strategy.

Case Study

CIA letter case study

cia logo

Insurance Services are expert providers of insurance services across multiple areas, including motor, commercial business, travel and property. They are partnered with some of the most prominent insurers in the UK.

The Challenge:

CIA Insurance Services wanted a better communication process with their clients ahead of renewal period, but they were looking to move away from the expense of in-house letter sends. As a market-leading insurance company, they knew they needed a solution that would help them save time and money, whilst helping them maintain their reputation for outstanding customer service.

The Results

  • CIA Insurance Services have made sales directly following a campaign sent out using BriefYourMarket.com. “The personalised and targeted email campaign is our most profitable way of generating new sales”
  • Sending letters through BriefYourMarket has helped CIA Insurance Services save money. “We have estimated we are saving the equivalent of 2 full time staff with the outsourcing of the printing and posting of our insurance renewal letters.”
  • Increased communication with clients –Approximately 140,000 of the company’s clients now each receive up to 3 letters regarding their insurance renewal, helping CIA Insurance Services to enhance their upselling strategy.

Case Study

CIA letter case study