Experts indicate that sustainable tourism is set to be the new trend in 2017. We look at some of the ways that you can get your business ready to capitalise on this revenue-generating opportunity.
2017 has been designated as the International Year of Sustainable Tourism for Development. The UNWTO website declares that 2017 offers businesses a “…unique opportunity to raise awareness on the contribution of sustainable tourism…”
Are guests going green?
So, is sustainable tourism the new trend for 2017? Well, various industry professionals seem to think so. The ITCM website reports that hospitality professionals “’…expect to see more hotels and hospitality businesses embracing sustainable practices and doing more to be kinder to the environment. Guests are increasingly conscious of the environmental impact of travel and want to be able to have exceptional experiences without it costing the earth.’”
The official website for the venture features a breakdown of the importance that global tourism plays within the hospitality industry, and why it might all sound a little utopian to some, sustainable leisure breaks are on the increase, with many leisure travellers making a conscious commitment to only frequent businesses that offer some kind of sustainable experience.
Is it a growing market?
Even the Visit Britain website are endorsing sustainable tourism, offering their own unique take on the latest trend and noting that, when done properly, it can make a positive difference to businesses. They also note that “[b]eing sustainable does not necessarily require large investments – there are many small things you can do to be more sustainable and develop what you offer customers.” And with a study indicating that ‘70% of people surveyed in the UK’ would like to receive ‘more information on the environmental friendliness of brands’, there is definite scope for your business to capitalise on this growing trend. Visit Britain is of the opinion that there is a whole host of benefits on offer, including:
- Saving money and reducing business risk.
- Improving your customer experience
- Supporting your local economy.
- Standing out from your competitors.
So, what can you do?
There are a number of things that you can do to make your business appear more environmentally friendly and endorse the commitment to global sustainability. And whilst the changes are slight, chances are that they’ll go a long way to attracting new business. Apart from the obvious in-house changes, such as using energy saving bulbs and monitoring your waste, it’s the promotion of your area, your heritage, and your local food sourcing abilities that are most likely to resonate with potential customers. Visit Britain’s top tips for sustainability are easily achievable for your business, but you’re going to need to a little help to help get your message out – and that’s where BriefYourMarket.com can help.
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