How on trend are you?
Market analysis goes hand in hand with industry trends. It will help you identify the opportunities and the threats posed to you by your competitors. There are a number of reports and publications that are available to you that will help you identify current trends, but what if you had the ability to conduct your own research?
Third-party research is a great way to get an overview of what’s going on within the industry as a whole, but what’s important to you is your business. So whilst detailed information about seasonal dining patterns, national RevPAR statistics, and industry sales outlooks will help you, they won’t give you the whole story.
What will give your business those all-important details?
BriefYourMarket.com’s intelligent surveys, that’s what.
Using surveys will give you that all-important insight into consumer confidence in your business. They will help you identify demographic trends, the factors that motivate your customers to dine or stay with you, and the service and dinning elements they like and dislike. You control your reviews by giving your customers an in-house platform to tell you what they think about your business. The research that you can conduct is practically unlimited – not just in content ideas, but also in the amount of data that you can collect, because our software enables you to send an unlimited amount of surveys whenever you choose! You can even create them and set them to be sent out automatically following a specific interaction with your business.
Are you dominating your area?
It’s probable that your area has a diverse demographic of people and ages. Do you think you’ve explored every avenue of revenue-generating opportunities within it?
Your local area is a potential goldmine, a rich and assorted melting pot of prospects that are yet to discover what you’ve got to offer. You only have to think about the various types of people that live within your area: the affluent singles, families, ladies who lunch, pensioners, and professionals…the list goes on and on. Now think about your quiet times. Now put the two together. What you have is potential, potential to increase your footfall in those slack hours or slack periods.
With BriefYourMarket.com, targeting specific demographics is easier than ever. Our direct mail feature offers your business the perfect medium to communicate your message to your desired prospect. With access to a database of over 23 million UK household records, you can personalise your messages, captivate your audience and boost your engagement. Create strong call to action messages and have them printed and delivered through the doors of your desired customers and prospects. Design them on our easy-to-use platform and we’ll even print and deliver them for you.
Send specific offers, to specific people, and proactively grow your business.
Are you afraid of a little competition?
Well you shouldn’t be. It’s your competitors that should be worried.
Industry experts assert that 60% of hospitality businesses don’t make it past their first year, with 80% going under within five years. Lack of capital and poor marketing are cited as the main reasons that a hospitality-related business goes under. Failure to successfully develop and maintain customer interest is only going to end badly.
However, you’re in touch with BriefYourMarket.com now, and that’s the last thing we want to see happen to you.
That’s why we’ve developed our intelligent newsletter feature. It’s hassle free, enabling users to create effective content marketing that gives maximum brand exposure in minimum time.
Got a fantastic offer coming up? Tell people. Created a new and exciting item on your menu? Let people know. Offering a discount voucher? Send it straight to them.
Get the picture?
Time you spoke to BriefYourMarket.com? For a free, no obligation, consultation, call us on 0344 800 84 24, or click below and we’ll call you back.