Brief Marketing - The BriefYourMarket.com Blog

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Beat The Winter Slump!

Beat The Winter Slump!

The post-New Year slump can be a difficult time for hospitality businesses. We give you our top tips to help you beat the winter blues.

 The January lull is enough to give most people the blues, even more so for hospitality professionals. Read on to find out how you can help combat the slump and ramp up your revenue in 2017.

 

Post-December blues? 

Most professions think of the festive season as a time to wind down, but the beast that is the hospitality industry is one that never sleeps, especially throughout this period. Some reports have even suggested that bartenders, waiters, hotel staff and chefs ran on an average of only five to six hours of sleep over Christmas, whilst also working 28 additional hours throughout the period. For the dedicated professionals that work within the service industry then, the term ‘anti-social’ doesn’t really cut the mustard. You give up the parties and the gatherings with friends and family all for our pleasure - and for this, we salute you.

So, as a way of thanking you for all of your hard work and constant dedication, we’d like to give a little something back, so here’s our top tactics to help you pick up your trade in the first few months of 2017; a time often synonymous with ‘going dry’, hitting the gym, and tightening the purse strings for many. It’s fair to assume that, for most hospitality related businesses, footfall is down, bookings have started to slack, and revenue is taking a bit of dive. However, try not to get too despondent, as our handy guide might just hold the answers you’re looking for.

Dare to be different… 

Recognising your unique selling points will set your establishment apart from your competitors. With competition rife, businesses can no longer expect people to just turn up on a whim. Be proactive, make it happen and sell your business to your prospects. Send out an intelligent newsletter to your database and market your business effectively. Create regular features about your staff, your food, your rooms, and your service. Newsletters are proven to increase engagement and boost brand awareness, and they’re a feature that every successful business uses. Be proactive, talk to BriefYourMarket.com about how you could employ newsletters into your 2017 marketing strategy.  

Keep ‘em coming back for more… 

The key to generating repeat business is valuable relationships. You might provide first-rate service, food, drinks, and accommodation, but if you’re not going the extra mile, you’re missing a trick. Surveys are a great way of gathering feedback. They’re also a fantastic way to get to know each individual customer’s likes and dislikes. Once you’ve got this information, you can tailor the offers you send to them and make each marketing campaign target specific. Talk to us today about the benefits of using surveys. 

Be seen and be heard… 

One of the most effective ways of ensuring you're generating business is to make sure your website can be located. If your website isn’t responsive you’re running the risk of missing out on potential business. Even Google recommend responsive websites, as they can increase your SEO ranking, increase productivity, and truly future-proof your business. And who are we to argue with Google. If you’re interested in responsive websites, talk to us today and find out how we can help get your business be seen and heard like never before. 

Sell, sell, sell… 

If upselling isn’t on your radar you’re missing out. Got 30 tables booked in for dinner? If each table spends an extra £5, you’ve just made an extra £150. That’s £1,050 a week, or £54,600 a year! So, through effective upselling, your revenue can dramatically increase. It’s as simple as recommending a specific wine, an item on your special’s board, or a room upgrade for a special date. Intelligent email campaigns and SMS messaging make upselling or cross-selling your additional products or services easy. Find out more today. 

Make them an offer they can’t refuse… 

Maintaining profit margins are vital. Unique customer offers can help you achieve them, especially in your quieter periods. There is a wide range of offers that you can use: discounts, freebies, event/date specific…the list goes on and on. Using automated communications will allow you to market them to your customers without you having to create and send individual campaigns. You could even combine it with direct mail and land printed offers through the doors of prospects all around the UK!

 

Marketing just got a whole lot easier. Call our team to find out more on 0344 800 84 24 or click below to contact us.

Reassessing Your Market Conditions
Sustainability - The New Trend For 2017?

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Guest
Tuesday, 27 June 2017

Brief Marketing - The BriefYourMarket.com Blog

This is some blog description about this site

Beat The Winter Slump!

Beat The Winter Slump!

The post-New Year slump can be a difficult time for hospitality businesses. We give you our top tips to help you beat the winter blues.

 The January lull is enough to give most people the blues, even more so for hospitality professionals. Read on to find out how you can help combat the slump and ramp up your revenue in 2017.

 

Post-December blues? 

Most professions think of the festive season as a time to wind down, but the beast that is the hospitality industry is one that never sleeps, especially throughout this period. Some reports have even suggested that bartenders, waiters, hotel staff and chefs ran on an average of only five to six hours of sleep over Christmas, whilst also working 28 additional hours throughout the period. For the dedicated professionals that work within the service industry then, the term ‘anti-social’ doesn’t really cut the mustard. You give up the parties and the gatherings with friends and family all for our pleasure - and for this, we salute you.

So, as a way of thanking you for all of your hard work and constant dedication, we’d like to give a little something back, so here’s our top tactics to help you pick up your trade in the first few months of 2017; a time often synonymous with ‘going dry’, hitting the gym, and tightening the purse strings for many. It’s fair to assume that, for most hospitality related businesses, footfall is down, bookings have started to slack, and revenue is taking a bit of dive. However, try not to get too despondent, as our handy guide might just hold the answers you’re looking for.

Dare to be different… 

Recognising your unique selling points will set your establishment apart from your competitors. With competition rife, businesses can no longer expect people to just turn up on a whim. Be proactive, make it happen and sell your business to your prospects. Send out an intelligent newsletter to your database and market your business effectively. Create regular features about your staff, your food, your rooms, and your service. Newsletters are proven to increase engagement and boost brand awareness, and they’re a feature that every successful business uses. Be proactive, talk to BriefYourMarket.com about how you could employ newsletters into your 2017 marketing strategy.  

Keep ‘em coming back for more… 

The key to generating repeat business is valuable relationships. You might provide first-rate service, food, drinks, and accommodation, but if you’re not going the extra mile, you’re missing a trick. Surveys are a great way of gathering feedback. They’re also a fantastic way to get to know each individual customer’s likes and dislikes. Once you’ve got this information, you can tailor the offers you send to them and make each marketing campaign target specific. Talk to us today about the benefits of using surveys. 

Be seen and be heard… 

One of the most effective ways of ensuring you're generating business is to make sure your website can be located. If your website isn’t responsive you’re running the risk of missing out on potential business. Even Google recommend responsive websites, as they can increase your SEO ranking, increase productivity, and truly future-proof your business. And who are we to argue with Google. If you’re interested in responsive websites, talk to us today and find out how we can help get your business be seen and heard like never before. 

Sell, sell, sell… 

If upselling isn’t on your radar you’re missing out. Got 30 tables booked in for dinner? If each table spends an extra £5, you’ve just made an extra £150. That’s £1,050 a week, or £54,600 a year! So, through effective upselling, your revenue can dramatically increase. It’s as simple as recommending a specific wine, an item on your special’s board, or a room upgrade for a special date. Intelligent email campaigns and SMS messaging make upselling or cross-selling your additional products or services easy. Find out more today. 

Make them an offer they can’t refuse… 

Maintaining profit margins are vital. Unique customer offers can help you achieve them, especially in your quieter periods. There is a wide range of offers that you can use: discounts, freebies, event/date specific…the list goes on and on. Using automated communications will allow you to market them to your customers without you having to create and send individual campaigns. You could even combine it with direct mail and land printed offers through the doors of prospects all around the UK!

 

Marketing just got a whole lot easier. Call our team to find out more on 0344 800 84 24 or click below to contact us.

Reassessing Your Market Conditions
Sustainability - The New Trend For 2017?

Comments

 
No comments yet
Already Registered? Login Here
Guest
Tuesday, 27 June 2017
 
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